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into their strategies. Recent researches have shown that there is a positive link between the corporations’ actions and the consumers’ attitude. The aim of this paper will then be to analyse how and why businesses communicate and behave ethically. This study will demonstrate that ethics is fundamental and must be put in a company, by emphasizing all the levels of the chain in which ethics has a role to play: in the company, but also upstream and downstream to this one. Then it will show

......................................................1 A. Literature review..........................................................................................................1 1. Key words......................................................................................................................1 a) Consumer behaviour................................................................................................1 b) Social marketing..............................

mainly by Indians. Traditional indigenous religions persist widely in popular Buddhist rituals, especially in rural areas (Dingrin, 2001) In much of the country there also is some correlation between religion and social class. Non-Buddhists tend to be better educated, more urbanized, and more business oriented than the Buddhist majority (Schober, 2008). The Theravada Buddhism Most of the Buddhist follows the Theravada form of Buddhism. Literally, it means “the teaching of the elders”. It is the

Une situation de vente à l’export Cas Cattier 1. Internal diagnostic Strengths Weaknesses Financial Ressource turnover : 8 300 000€ increase 20% financial help from coface and ubifrance - SASU - Brand protect by INPI - National market (12%-13% to export) - Crisis - Communication budget limited Humain Ressource 50 employees - Software - competent and efficient employees - Hierarchie simplicity - No export department - Not enough employees for the futur of the company. Production Ressource

to pick this advertisement. I honestly did not like this commercial but I think there are a few things that could be improved. 1) Target Audience: The commercial is target to people buying office supplies, looking at some statistics about the audience of the staples website at alexa.com I identify that the target audience is for men over 40 years old, which could perfectly be the person in the ad shouting about the low prices. 2) Intended Effect: The intended effect of the commercial

English, Article 1 Vocabulary Gilts : des obligations A mockery : une moquerie Stepping-stone : un tremplin Merely : simplement Bafflement : confusion To be unwilling : être réticent Inchoate : naissant, débutant Mortgage bonds : obligations hypothécaires A collapse : un écroulement Ominous : de mauvais augures All in all : l’un dans l’autre To loan : prêter (argent) Summary : The nationalization of rock Northern which was announced will not be the end of the legend. This nationalization

SARATA DIANE TINTO WHAT CAN MAKE A FIRM GO BANKRUPT ? SUMMARY 1. 2. 3. Introduction Meaning of bankruptcy Causes or origins of bankruptcy a. Internal causes 4. 5. 6. External causes Solutions Conclusion ANNEXES b. INTRODUCTION  We are in a business school so we are supposed to become manager or to manage a firm later.  As a manager, there are some things that you musn’t ignore and you have to be aware of what can make a firm go bankrupt. WHAT IS « BANKRUPTCY »

higher APR, with annual fee and lower credit line. Retention activities : to avoid inactive customers and attrition, C.O treats the low risk revolvers as well as any other customer segment. C.O was the best available offer when they joined, so it must be always the best offer. This strategy based on incentives permits to the company retaining its customers. Alignment of Operations department with customer requirements Big Yellow Square model : low cost efficiency, high quality customer service (for

decisions are made.  1) Consumer VS Customer Whether it is consumer or industrial markets that are being considered, there is a distinction between consumers and buyers. Whereas buyers actually make the purchase, it is consumers who use the product. Marketers need to be aware of this and to decide whom they wish to target. The consumer is the end user of a product and therefore, not necessarily the same person as the customer –the person who buys. It should be pointed out that the one

titled What customers want “…and why they buy…” : “The field of consumer behavior is the study of the process involved when individuals or groups select, purchase, use, or dispose products, services, ideas, or experiences to satisfy needs and desires.”(1) The article “BusinessWeek/Interbrand rank the companies that best built their images -- and made them stick “published in August 2005 deals with the consumer behaviour and more precisely it raises the question of how marketers can nowadays attract