Benefit Cosmetics

consist as a matter of fact to extend it brand by targeting the whole of the market. Indeed , Leveraging its strong brand equity in the fashion apparel market, Giorgio Armani has ventured into other related categories like eyewear, watches and cosmetics. But Armani has not stopped at just these product categories: He has extended the brand into multiple other categories such as Armani Casa (up-market furniture), Armani-branded Dolci (confectionary), and Armani-branded Fiori (Flowers). In addition

Basis ................................................................. base Be of use........................................................... être utile Below ............................................................... dessous, ci-dessous Benefit .............................................................. avantage; faire du bien à; profiter à Book a room ..................................................... réserver une chambre Border....................................................

14591 17212 21279 26650 32977 35876 46528 53312 56550 62986 71885 80081 92123 104041 * Turnover since the stock-exchange quotation 1974 Turnover development 1974 – 2008 BUSINESS Concepts • • • • • • Women Men Children Underwear – Cosmetics – Accessories Young &denim COLLECTIONS Always the best location MARKETS H&M geographically • No factories of our own • Around 800 suppliers • Around 20 production offices • • • • Markets New markets 2009 New markets 2010 Production

Givaudan are the changing behavior and taste of customers (that is why they always do research and development), the technological changes for informatics systems, the new laws about cosmetics… Political factors EU cosmetic directive is the main European Union law on the safety of cosmetics. The directive defines a "cosmetic product" as "any substance or preparation intended for placing in contact with the various external parts of the human body (epidermis, hair system, nails, lips and external genital

customers not purchase the firm’s product 13 C. External environment 14 Competition 14 Economic growth and stability 14 Political trends 14 Legal and regulation issues 15 Social cultural trends 16 Technological advancement of the natural cosmetic industry 16 Part III: SWOT 17 A. Strength 17 B.Weaknesses 17 C.Opportinities 17 D.Threats 18 E.Swot Matrix 18 F.Developing competitive advantage 18 G.Developing strategic focus 19 Part IV: Marketing goals and Objectives 20

tocophérol Prod’Hyg Linoléate de tocophérol Vitamine E, émollient 1,08 Creablack Créations Couleurs Oxyde de fer noir CI 77499 Pigment 16,13 Cire d’abeilles Rossow Cosmetics Cera alba : cire d'abeilles Épaississant, émollient 7,53 Cire de candelilla Rossow Cosmetics Euphorbia cerifera : cire de candelilla Épaississant, émollient 2,15 Cire microcristalline Brenntag Cire microcrystalline Épaississant, émollient 4,3 H2O Solvant

students to offer their concepts for a MP3 design. The idea resonated strongly among the student community to such an extent that Samsung received a whopping 2000 designs for this contest. Samsung, by resorting to such activities achieves two main benefits. Firstly, it reinforces Samsung's strong connection to the brand community by hooking up youngsters early on to the brand to create brand excitement. Secondly, Samsung reinforces its brand image of always being on the forefront of innovation and

retired customers and convey the image of an active generation. Retired customers and their purshasing represent the greatest investment field for companies, cosmetics, drugs, but also all kind of social activities, sport, cultural events, travelling agencies, real estates, new technologies... every industry should adapt to get the benefits from those customers and offer them what they are looking for, the best time in their life!

extérieurs très porteurs pour les produits « Made in France » L’innovation : la clé du succès Une capacité d’innovation relayée par les pôles de compétitivité 15 17 18 3. Cosmetic Valley : un pôle de compétitivité né en région Centre 3.1. 3.2. Une remarquable concentration de savoir-faire Le pôle de compétitivité Cosmetic Valley, un soutien majeur pour l’industrie cosmétique 19 19 21 4. Focus sur la production de Parfums et Cosmétiques en région Centre 4.1. 4.2. La région Centre, 2e

rapidly expanding its presence in these three markets in the three core categories of homecare, personal wash and haircare. ------------------------------------------------- Established in 1976, Issue Group started manufacturing and marketing cosmetic products like nail polish remover and hair removing wax. ------------------------------------------------- This was extended to brand 'Issue', whose product line rose year after year, leading to specialisation in the hair colouration segment.