Benefit Cosmetics

reap healthy benefits. Market surveys determine consumption trends in order to define consumer behavior. Results yield consumer reaction towards environmental issues, their personal involvement, how far they would go in supporting protection measures, and the faith that they put in published company information relating to environmental protection activities. Some companies have total involvement in environmental protection, an example being Weleda, a company of organic cosmetics. 4 Introduction

décentralisée » (Rapport annuel, 2008). L’entreprise est présente sur les marchés du monde entier à travers les principales marques suivantes : 10 cane (rhum) Acqua di Parma (parfums d’ambiance et eux de Cologne) Belvedere (vodka) BeneFit Cosmetics (maquillage, beauté et soins) Berluti (souliers) Bodegas Chandon (vins d’Argentine) Cape Mentelle (vin d’Australie) Céline (prêt à porter, maroquinerie, souliers accessoires, parfums) Château d’Yquem (sauternes) Chaumet (joaillerie, montres)

allows: Improvement of rights and trade conditions for small marginalized producers. Improvement of international exchanges between North and South. Better respect of environment. Thanks to Fair Trade small producers can benefit of better living conditions and can believe in a sustainable production meaning a sustainable income due to specific social, economic and environmental norms. It means new ways of Production Distribution in the international

worth $5,500 in the US costs $500 in India and a knee replacement in Thailand with six days of physical therapy costs about one-fifth of what it would in the States. Cosmetic surgery savings are even greater: a full facelift that would cost $20,000 in the US runs about $1,250 in South Africa. Furthermore, since some interventions as cosmetic and dental surgeries are not covered by insurances, that is why those are the most popular in medical travel. After that, some patients travel because the medical

using more and more Internet for searching information, communicate, or buying thinks. Everybody is using Internet and they start using it very early. Right now, not only television is the way of making marketing. The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. Companies are making more and more websites. They realized that it was one the best way to expand their business. Indeed you can

customer relationship management in the sector of beauty distribution can make the difference .We will study the case of the brand Sephora. About SEPHORA History Nowadays, Sephora is one of the biggest retail chains of cosmetics. Sephora revolutionized the world market of cosmetics with its unique concept of retailing which bases on an outstanding assortment of brands and products, an original concept of shops and the skills of its sale’s councillors. Sephora proposes to its customers numerous categories

Andes Veuve Clicquot Wen Jun Mode & Maroquinerie Berluti Celine Donna Karan eLUXURY Emilio Pucci Fendi Franck & Fils Givenchy Kenzo Loewe Louis Vuitton Marc Jacobs StefanoBi Thomas Pink Parfums & Cosmétiques Acqua di Parma BeneFit Cosmetics Fresh Guerlain Kenzo Parfums La Brosse et Dupont Make Up For Ever Parfums Christian Dior Parfums Givenchy Parfums Loewe Horlogerie & Joaillerie Benedom-Montres Dior Chaumet De Beers Fred Hublot TAG Heuer Zenith Distribution sélective

growth in e-commerce which shows that the sector is sharply on the rise and will continue to see growth in the future as more Chinese citizens gain access to the internet (online shopping has become a routine habits for Chinese customers). The benefits of doing business online are perhaps best exemplified by China’s largest online shopping retailer, Taobao. The company has seen a tripling of its total transactions in the last two years. There has been a tremendous increase in acquisition of luxury

kept its growth and diversification by both acquisitions, for instance the acquisition of the American food giant Carnation (1984), and strategic partnerships, for example Coca-Cola in the 1990s (for ready-to-drink teas and coffees), or L'Oréal for cosmetics. For the future, Nestlé can not be seen merely as an enterprise of food industry, but as a business nutrition and wellness. Like Nike sells no more shoes, but the world of sport and health that goes with the physical maintenance, Nestle will no

have strong will and that you are healthy. This phenomenon is reflected in the growing success of cosmetic surgery which shows a self-preoccupation tendency. The idea of being attractive is necessarily linked to being thin and it is widely spread. We can observe this tendency through the increasing sales of “sliming creams”, flat stomach capsules, various types of diets, low fat products and use of cosmetic surgery. This phenomenon has partly developed because of the important number of skinny models