Beverages

Design: grey and blue with two red bulls in the middle of the can Composition: taurine, caffeine, glucose, B12 Taste: Tagada strawberry Color: as whisky Dark Dog CEO: Dark Dog's current chairman, Gunther Ballweber from XStream Beverage Group Turnover: 12 178 000 000 Number of employees: 1000 Brand’s history: Dark Dog produces energy drinks based on natural guarana, caffeine, vitamins. It offers a premium product which has been granted with two high profil awards for outstanding

techniques des repas | |Réceptionne les marchandises (Bon de commande, contrôle qualité et quantité) | | |Calcul des consommations F&B (Food cost, Beverage cost) | | • Poste Comptable fournisseurs-informaticien: |Tâches Maîtrisées

▪ Coca-Cola (General) • Promote brands • Gain market share • Grow in domestic market and expand international market • Build up good relationship with its bottlers • Diversify into non carbonated beverages Coca-Cola/Pepsi started with selling only their flagship brand; Pepsi challenge; in the 1980s, smaller concentrate producers were squeezed by Coke and Pepsi, small independent franchised bottlers weakened due to high advertising spending, product

Market Profile for Food and Beverage in UAE Market While every effort is made to ensure the accuracy of the information contained herein, New Zealand Trade and Enterprise, its officers, employees and agents accept no liability for any errors or omissions or any opinion expressed, and no responsibility is accepted with respect to the standing of any firms, companies or individuals mentioned, or if the world economic conditions have changed since the research was undertaken. New Zealand Trade and

implementation of Nestlé Continuous Excellence. We have increased investment in our brands, people and capabilities and have prepared the Company for a more challenging second half, which allows us to reconfirm our earlier full-year guidance for Food and Beverages: organic growth of around 5% combined with an increase in EBIT margin in constant currencies. First-Half Results The first-half results reflect our focus on delivering total performance in all categories and operations. In the first half of 2010

Palmer Jackson Inc (Cincinnati Ohio) has developed a new line of sports beverages with the added benefit of antioxidants. Our products are obviously positioned on the sports-drink market; moreover this segment is the biggest one with a predictable demand of 45 million consumers. We will choose to position our new line of sports beverages on the sport-drink market and use on another segmentation to determine more precisely which sports-drink consumers we could target. The description of psychographic

III - Current settlement between Danone and Wahaha…………………………………….8 I – Wahaha, a complete Chinese company A – Wahaha’s history Established in 1987, Hangzhou Wahaha Group Co., Ltd has developed into China’s largest and most profitable beverage company. Wahaha was formerly a sales department in a school run business of Changsheng district, with a loan of 140,000 RMB and 3 employees. Currently, Wahaha established 150 subsidiaries in 29 provinces, totally 58 production bases, with the total

13.7 10.4 8.3 6.8 4.8 4.1 29 17 14 % Snacks 22% % % Beverages $ Cheese $ $ $ $ Convenient Meals 10% 8 % Grocery Total 48.1 More than half of our business is outside North America.* Confectionery 29% Developing Markets 26% North America 49% Europe 25% Confectionery and Snacks now make up the majority of our portfolio.* Grocery 8% Convenient Meals 10% Cheese 14% Beverages 17% Snacks 22% *2009 Pro Forma net revenues $48 billion are based

Cola Company The Coca-Cola Company is the world’s leading owner and marketer of nonalcoholic beverage brands and the world’s largest manufacturer, distributor and marketer of concentrates and syrups used to produce nonalcoholic beverages. Coca-Cola company‘s beverages are sold in nearly 200 countries worldwide. Coca Cola company own and market four of the world’s top five nonalcoholic sparkling beverage brands, including Diet Coke, Fanta and Sprite. Coca Cola has a large number of products distributed

personnes impliquées, lois…) The prohibition of alcohol began January 17, 1920 with the ratification of 18th Amendment by all states except Connecticut and Rhode Island because of alcohol and many people worried that religious. The abuse of alcohol beverages was linked to various evils and crimes that the temperance movement wanted to reduce. This same movement has therefore requested the prohibition of alcohol and prohibiting the sale and consumption of alcohol in 1920. The ban had the effect of