Brand management

lasting decors with the intention of helping his customers to a modern and refined image while keeping a coherence in line with the identity of the brand. …...... principally provides stand solutions, events creations and indoor agencement. Organisation The staff is composed of a team of 10 executives who manages the various services (management, accounts, sales, marketing, project officers) and 2 others teams of about ten workers under contract (kind of temporary work) for the manufacturing

accountants, for example, collaborate and arrive at a mutually rendered solution rather than giving ultimate power to the accountants. The ultimate result is that Porsche was extremely different from American companies in terms of production, design, and management. In some ways, Porsche’s techniques were superior, but were closely tied to the different products and contexts and thus could not easily be transferred to another environment. Analysis of the process Consequently, while initially incongruous

demange@euromed-management.net Linkedin – Viadeo permis B – voiture personnelle EDUCATION 2011 - 2012 Euromed Management – MS International Sport & Event Management – Marseille Evénementiel, droit du sport, management des sportifs, brand management, communication des marques sportives, marketing, merchandising, activation de partenariats – Référent : M. Lionel Maltese 2008 - 2011 Euromed Management – Programme ESC – Marseille Spécialisations : événementiel, marketing, web marketing, communication

TOULOUSE LE MIRAIL TAYLOR’S SCHOOL OF HOSPITALITY AND TOURISM Licence Professionnelle Hôtellerie Tourisme Option Hôtellerie Restauration/Ingénierie et Gestion des Systèmes Alimentaires Bachelor of Hospitality and Tourism Management (Hons) Hotel and Restaurant Management/ Management and Engineering of Food Systems Specialization (PRO/IGSA) PROJET TUTORÉ The French food products in Malaysia, a study of the marketing mix in food service Étude élaborée par Presented by Elsa Bastianelli Date

| |Brand management | |Account-based marketing | |Marketing ethics | |Marketing effectiveness | |Market research | |Market segmentation | |Marketing strategy | |Marketing management

differences listed above in the mission and the ability to respond to personal diversity with all the brands and products that this company has. 1.3. STRATEGY Its brands are completely international. The heads of each brand think globally in each market. They don't only think only in their regions, they try to have a single vision in terms of strategy, advertising … Moreover the strategy for each brand is the same, the business model is the same, the products are more or less the same, then it depends

875 machines. Since that date, the company has increasingly expanded its operations internationally to become the famous coffee brand that everybody knows today. In 1991/1992 J.P Gaillard decided to internationalise the brand into new major countries such as France, Belgium and Germany, and then in United States of America in 2006. Nowadays, Nespresso is a global brand selling its product all around the world. The main question would be how the company has managed such a quick success in Europe

Another of Clarins strengths is its product quality. As a result, this management reorganization and managementteam can be expected to be one of the company's primary strengths in comingyears (Costello, 2 3). WWD, p. Retrieved from the Web 3 January 2 4: http://www.clarins-financials.com/va/ index.php.Strategy. WWD, p. Theplant-based manufacturing strategy has proved a strong selling point forthe organization, and the company's unique organizational structure ofusing subsidiaries to distribute and

described in the first report the group Carrefour and its brands, its strategy, its ethics and social responsibility, and its human resource management. We will now describe the marketing structure of Carrefour Group and then we will provide a financial analysis. Lise GOUSSET & Sébastien GUERRI KTH – Royal Institute of Technology – Stockholm October 6 , 2006 – Page 2 th MARKETING – PRELIMINARIES C USTOMER RELATIONSHIP MANAGEMENT As in many other businesses, it is a crucial point for

addressed and the possibility of using local materials to cut down on carbon footprint. Environmental Factors Issues such as recycling need to be addressed as this a key factor which will affect consumer confidence and will potentially make the brand stand out from the rest. Factors such as potential pollution and noise need to be considered as these are important factors to consumers and those living near the production plant. Conclusion from PESTLE Analysis The conclusion from the PESTLE