Business to consumer

archive of this journal is available at www.emeraldinsight.com/0959-0552.htm IJRDM 36,3 A study of the supermarket industry and its growing logistics capabilities Sameer Kumar Opus College of Business, University of St Thomas, Minneapolis, Minnesota, USA Abstract Purpose – This paper aims to analyze and identify commonalities and differences between the supermarket industry and its logistics capabilities in developed economies such as North America, the European Union and Japan, as well

report is published by the Broadband Industry Group to raise awareness of the economic benefits that can accrue to the UK through a competitive wholesale broadband market. This report has been produced by cebr, an independent economics and business research consultancy established in 1993 providing forecasts and advice to City institutions, government departments, local authorities and numerous blue chip companies throughout Europe. The contributors to this report are Richard Greenwood, Sukhy Kullar

laws |Globalisation | |Antitrust laws |Share price development (dropped) | |Consumer Protection Laws |Low-cost neighbours (China, Korea, Indonesia) | |Environmental Norms |Overall Japanese economy (getting better)

marketsharepartners. com This study seeks to optimize media allocation and discuss the role of online in consumer packaged goods (CPG) marketing. To this end, the authors explore in depth three CPG subcategories: beauty care, home care, and beverages. By doing so, the authors seek to accomplish the following: • Provide a better understanding of how the various media vehicles available to consumer packaged goods (CPG) marketers work together • Demonstrate the need to move beyond traditional views and measurements

diversification as a means to achieve organizational growth.  How is value created through the leveraging of core competencies, sharing activities, pooling negotiating power, and/or vertical integration in the firm? Related diversification enables a firm to benefit from horizontal relationships across different businesses in the diversified corporation by leveraging core competencies and sharing activities. This enables a corporation to benefit from economies of scope. Economies of scope refers to cost savings

legions of fans who thronged to drop $200 on an iPhone 3G in July probably did not think much about the gadget's fate when obsolescence eventually renders it scrap. But Apple definitely has been. Under pressure from tightening global anti-pollution standards, threat of environmental lawsuits and more awareness of corporate responsibility, Apple and other technology firms are racing to place a "green" stamp of environmental approval on their operations and products. It's easy to understand why, when one

existe 5 qui sont les suivantes: -B2C Business to Consumer -B2B Business to Business -C2C Consumer to Consumer -B2G Business to Govermment -B2E Business to Employe Business to Consumer : Il s'agit du commerce en ligne vers les particuliers. Qu'il s'agisse de publicité, de présentation de catalogue, de commandes en ligne, de paiements électroniques, de distribution ou de service après vente (Par exemple : Télé-achat). Business to Business : Ensemble des activités d'une entreprise

turned consumer-centred management into a key success factor. The transfer of an ultimate consumer orientation to brand positioning could change its logic: While positioning maps generally portray the position of a brand in the minds of consumers relative to its competitors, rigorously consumer-oriented positioning maps depict what consumers with preferences for a certain brand actually want – as compared to consumers with preferences for competitor brands. The construct of human values refers to people’s

In a rapidly changing and competitive business environment, it is not easy to predict: ◗ future trends in consumer tastes and preferences ◗ competitors’ actions ◗ market conditions. Creating new products or making changes to existing brands can be expensive. It involves making investment decisions now, in the hope of making a return later. Weighing up future returns against an investment is a crucial part of a manager’s job. It always involves an element of risk, because the future is

In comparison to the 20th century more economies are able to consume and particularly to increase the comfort. In this case study we will focus on two members of the BRIC’s (India and Russia). That is why the topic of this case study is entitled cars for emerging markets. Those countries are more and more powerful their population has more and more the possibility to consume. Moreover, we observe that local companies are developing in those two countries and American companies have to adapt them if