Business to consumer

3 II/ Executive Summary 4 III/ Challenge Statement 5 IV/ Analysis 6 V/ Alternatives 10 VI/ Recommendations 11 VII/ Implementation 12 VIII/ Contingency plan 13 IX/ Bibliography 14 I/ Covering Letter Report of Consultancy Group To the Board of Directors and Shareholders of Eastman Kodak Company In our opinion, the accompanying analysis and recommendations appearing on 14 pages present fairly, in all material respects, that the position of Eastman Kodak Company (the Company)

Hats off to you for your willingness to tackle a complex subject, and for the graciousness to include others. I wish you the best. A couple of quick thoughts, for whatever they’re worth – • A factor not to be underestimated: Apple’s network of retail stores, with its enthusiastic and knowledgeable employees and the periodic hysteria-inducing product launches for each new iteration of the iPad. The opportunity for curiosity seekers to interact with the iPad inside the friendly confines of an Apple

How will COTE D’OR enter the Danish market? Project in International Export How will COTE D’OR enter the Danish market? School: International Business Academy, Skamlingvejan 32, 6000 Kolding, Denmark Study Program: International Business Management Marketing – Bachelor Program Subject: International Export Project supervisor: Mikael A. Rasmusen Hand in date: 17 May 2010 Number of Characters: 21.328 Author of the project: Kayembe Alphonsine Table of contents 1 Table

the society, culture and business, interact with each other, it leads to the development of interesting conditions or situations. If some cultures meet each other with business like a base, there are often conflicts. But fortunately, this situation allows us to adapt and learn to respond fairly in all situations. Different communities or countries in the world have different mannerisms and behaviour. The way to perceive and resolve a problem can change from country to country, around the world

2. Global actors a. Certification Labels b. Main NGOs 3. Fair trade in the global business a. Part in the exchange b. Main procurers and markets II) FAIR TRADE IN FRANCE 1. History a. Artisans du monde b. Alter Eco 2. Legislation a. AFNOR b. CNCE 3. The domestic market a. Consumers b. Distribution system 4. Challenge and opportunities a. Growth opportunities

version 10 signs of greenwash The temptation of greenwash A short history of greenwash The world wakes up to greenwash Greenwash: Annoying or dangerous? And the industry response is… Goodbye greenwash A virtuous or vicious cycle A greener future Learn more End notes 1 2 4 6 14 18 22 26 36 38 40 41 The two minute version Greenwash is with us, and unless we take action, it is likely to be with us to stay. Greenwash is an environmental claim which is unsubstantiated (a fib) or irrelevant (a distraction)

Aristotle declared “all human activity aim at some good, and the good which is chosen for its own sake rather than as means to an end is the highest good”. During the Age of Enlightenment, ethics was considered as an apology of the reason, because she allowed dominating the nature. Ethics is thus grounded on the appropriate values for each, which evolved over time until reach the business market and companies. Since the Brundtland report (1987) then the conference of Rio (1992), companies are more and

Customer Loyalty Using Segmentation to Strengthen Customer Loyalty May 2009 Segmentation and Customer Loyalty Using Segmentation to Strengthen Customer Loyalty By Mike Mancini, Vice President of Data Product Management Nielsen Claritas Executive Summary Loyal customers are important to businesses because they offer a steady revenue stream, higher profit margins and enthusiastic referrals. But in a down economy, price sensitivity can trump loyalty. To strengthen the bonds with these high-profit

EMI – The long and winding road How collective idiocy left the record companies in bits When the history of our digital times comes to be written, one of the questions that will puzzle historians is why the record companies missed the significance of the internet. Throughout the post-war period, theirs was a big and powerful industry making lots of money, and controlling just about everything - recording artists, publishers, distributors and retailers. By 1982, music had gone digital. (The first

and owns a lot of brands such as Nescafe, Kit-Kat. Nestlé was founded in 1866 by the pharmacist Henri Nestlé who in the beginning invented milk powder to feed babies. Chocolate, confectionery, water, instant beverages, fresh dairy products were added to the activities of Nestlé as it kept growing, in Switzerland as well as abroad. The company wants to be a leading innovator in the field in Europe, its main competitors are Unilever, Kraft Foods, Cadbury Schweppes and Danone. Its headquarters are located