Case

ASSIGNMENT 1: Essay Critically discuss the internal sources of competitive advantage in Virgin. Introduction: At the beginning, in 1970 Virgin was mail order records, nowadays Virgin is a brand used by over 300 companies (Virgin, 2010) and lead by the charismatic tycoon Sir Richard Branson. He created first Virgin mail order record then, in 1971 he opened his first Virgin store and Virgin records. With opening of Virgin Atlantic Airways, Richard Bronson began to new market out of entertainment

Name of the hotel chain | Hyatt Hotels Corporation | Turnover | 1.64 billion dollars | Collaborators | 80,000 | Headquarters | Chicago, Illinois, USA | Website | www.hyatt.com | Property: ------------------------------------------------- The heirs of Jay Pritzker, who died in 1999 and who founded the company in 1957, are holding 85 Units. ------------------------------------------------- Two years ago, the Pritzker family sold 14% of its shares to

------------------------------------------------- Nouveaux business modèles BoP (Bottom of the Pyramid) - Cas Veolia Alizée LOZAC’HMEUR – 09/05/2012 SUJET : stratégie de Veolia Eau en matière d’accès à l’eau et à l’assainissement pour les populations à bas revenus dans les pays pauvres émergents. PROBLEMATIQUE : quel(s) modèle(s) choisir parmi les 3 options proposées : * Extension du système de partenariat avec les collectivités locales (mis en place à Tanger), comme adaptation du modèle

CASE STUDY : ASHBURY GUITARS Background David KIM, the KGC's owner, and his marketing director mister LEE, have flown to San Francisco to meet Richard Grant , owner of the Us distributor Ashbury Guitars, and his marketing director mister SMITH. The topic of this meeting is to sign a contract, and all its features, about manufacturing and shipping of thousand of guitars for the American market. Naturally, each part wants to get the best deal for his company. Here, you’ll find the preparation

Radio one case study Question 1: Why is Radio One making the acquisition? What are the risks? Radio One is the largest broadcasting company targeting African American audiences in the United States. It is the seventh largest radio broadcasting company in the country. The main strategy of Radio One is to expand within its existing markets and into new markets that have a significant African-American presence. Separation of 12 urban stations from Clear Channel Communications is an opportunity

1) Customer Relationship Management at Capital One The case illustrates how CRM can be translated into strategy, organizational design, hiring, marketing processes, and IT infrastructure of a company. Suggested Preparation questions: * How would you define CRM as implemented at Capital One * What are key CRM activities and processes at Capital One? You may prepare a table as the one below * What similar activities/ decisions/ situations can be found in other industries/ at competitors

Conventions typographiques Afin de faciliter la compréhension des techniques décrites, nous avons adopté les conventions typographiques suivantes : j gras : menu, commande, boîte de dialogue, bouton, onglet. j italique : zone de texte, liste déroulante, case à cocher, bouton radio. j Police bâton : Instruction, listing, adresse internet, texte à saisir. j ✂ : indique un retour à la ligne volontaire dû aux contraintes de la mise en page. Il s’agit d’informations supplémentaires relatives au sujet traité

Case study on luxury brands Gucci, Louis Vuitton and Vertu This case study is focusing on the basic necessary components of creating an exclusive luxury brand (or prestige brand), the importance of the retail environment when using experiential marketing strategy, and the threats which a business faces in the high-end market. When a new brand wants to penetrate the high-end market or remain competitive in the long run, it is highly important to create and excercise the right marketing policy

------------------------------------------------- Case 2: Jyske Bank Q1. As of the mid-1990s, what was Jyske Bank’s competitive positioning (what did it do for customers relative to its competitors)? Jusqu’à la fin des années 1990, Jyske Bank était considérée comme une banque traditionnelle danoise (prudente, conservatrice, bien gérée, …). A la fin des années 1990, ils veulent revoir leur système de penser et tenter de se différencier de ses concurrents. Q2. As of 2003, what was Jyske Bank’s

Fiat-Chrysler case study 1. Make a PESTEL analysis, trying to identify the key drivers of change can have an impact on the car manufacturing industry. 2. What are the key success factors in the car manufacturing industry? 3. Compare the Daimler-Chrysler alliance with the Renault-Nissan one. How have they worked? What does it take to make an alliance successful in this industry? Michaël First of all, Daimler-Chrysler believed that the merger would resolve all problems that they faced