Current TV

possibility to see yourself wearing the glasses (you can also see the glasses on a standard face) Company who will sell us the ‘try-on’ part of the software: FittingBox “Whatever the pressure you put on your traditional media (local PR, Press, TV…) you cannot underestimate the growing role of the internet in consumers’ purchasing behavior. An increasing number of consumers are spending time searching the web, to visualize, compare, and prepare their purchase or even to buy glasses directly online

RATINGS Rating Peak Repetitive Reverse Voltage Working Peak Reverse Voltage DC Blocking Voltage Non−Repetitive Peak Reverse Voltage (halfwave, single phase, 60 Hz) RMS Reverse Voltage Average Rectified Forward Current (single phase, resistive load, 60 Hz, TA = 75°C) Non−Repetitive Peak Surge Current (surge applied at rated load conditions) Operating and Storage Junction Temperature Range IFSM 30 (for 1 cycle) A Symbol VRRM VRWM VR VRSM 60 120 240 480 720 1000 1200 V 1N4001 50 1N4002 100 1N4003 200 1N4004

world cup allow all teams and players to make them famous. Thanks to this prestige, Zinedine Zidane signed many advertising contracts since the French success at the 1998 world cup. He represents: Adidas with a contract signed up to 2017, the French TV channel Canal +, Danone up to 2015, Leader Price chain of discount supermarkets, Dior “Eau Sauvage” perfume, Volvic water, Ganeralis Assurances, Grand Optical, and the French mobile operator Orange. See Annexe 3 Consequently the relation between the

• Technological push • Globalization 1 Major Consequences • Internet Marketing – Pure players: Amazon, Dell Computers – “Click and Mortar Stores”: Barnes and Nobles, FNAC • Internet communications, Complaint Sites • Lesser role of big media (TV, Radio, Billboards) • On line Marketing Research • Design your own product • One to one marketing • Brand Communities More control by the market Session Overview Session 1: Session 2: Defining Marketing and the Marketing Process The Marketing Environment

million  tones,  decreasing  by  16.6%  year  on  year.  The  foreign  trade  cargo  throughput  volume  decreased  by  20.31%  year on year.  o June marked the thirteenth consecutive month of contracting demand for international  air cargo. At the current pace, it will probably take several years before demand returns  to early 2008 levels and volumes will remain flat the rest of the year said the executive  director of the Air Forwarders Association.    - Other hurdles to expansion of logistics industry: 

market share to gain muscle with mass distributors, department stores and superstores, and present itself as a force to be reckoned with in some of its lines. This ensure wide distribution and broad visibility and provides justification for a national TV advertising campaign. With sufficient volume, the business can work with small margins. Product manager are judge in one criterion, growth in annual results. This is the essence of mass marketing model. If demand goes up it needs to be supply. That's

process. Figure 1.4: The process of strategic management [pic] Strategic competitiveness is achieved when a firm successfully formulates and implements a value-creating strategy. When a firm implements a value-creating strategy that current and potential competitors are not simultaneously implementing and when another companies are unable to duplicate the benefits of its strategy, this firm has a sustained or sustainable competitive advantage. A firm is assured of a sustained competitive

mills. Textile mills multiplied in the South, and meat-packing plants sprang up in Chicago, Illinois. An electrical industry flourished as Americans made use of a series of inventions: the telephone, the light bulb, the phonograph, the alternating-current motor and transformer, motion pictures. In Chicago, architect Louis Sullivan used steel-frame construction to fashion America's distinctive contribution to the modern city: the skyscraper. But unrestrained economic growth brought dangers. To limit

sont stimulés par les désirs ajoutés de chacun. n°8 // Les exemples Créator I pod louge.com a ouvert un canal privilégié, les créations n’ont pas été réalisées mais elles ont servi aux équipes d’Apple dans la confection des nouveaux produits Current TV, une vraie télévision faite par et pour les partisans d’une autre politique autour d’Al Gore Le Crédit mutuel a lancé en télévision une réelle consultation. 75% des réponses ont été positives. Cela a donné suite à une réelle politique de produits

annuel Prix de la communication publique éditoriale Édition Prix du one shot Prix du livre d’entreprise. Prix de l’édition d’entreprise E-communication Prix du media collaboratif Prix de la stratégie e-communication Prix de la Web TV Plurimédia Prix des relations presse et des relations publiques Prix de l’événement interne d’entreprise Prix de l’action de communication de développement durable Prix du dispositif de communication d’entreprise Prix de la création