Customer

agreement to feature the manufacturer’s products in some way. Approach The step in the selling process in which the salesperson meets the customer for the first time. B2B (business-to-business) e-commerce Using B2B trading networks, auction sites, spot exchanges, online product catalogs, barter sites, and other online resources to reach new customers, serve current customers more effectively, and obtain buying efficiencies and better prices. B2C (business-to-consumer) e-commerce The online selling of goods

society. Because of their time poverty, consumers are more demanding. They don’t want to be dependant on the opening hours of high street shops; they want to buy what they want, when they want. Due to this, retailers change their ways to inform their customers. Today, consumers can find all the information they need on the web. Another important change has driven electronic commerce forward. This one had been pointed out by an author such as Don Tapscott (author of “Growing up Digital”, 1997):

I. CONSUMER PERSONIFICATION I.1. Segmentation Two segmentation types can be used: - Product Segmentation - Customers Segmentation I.1.A. Product/Service Segmentation Product/Service Segmentation is based on both the usage and benefits of a service / product perceived by customers. For flight travels, it can concerned services provided by the airlines during the flight itself as well as on the ground. A list of possible criteria to differentiate carriers can be: - Flight meals included

locations. Achieving success Autoline has been designed to meet the needs of both the dealer and its customers, helping control and reduce costs, increase sales and improve customer service. Autoline can make a difference to every department. Would you like a demonstration of Autoline? Contact ADP on 01635 214242 or email dsi_sales@adp.com Sales At the heart of Autoline is the customer relationship management (CRM) module. This is coupled with a suite of tools to manage vehicle administration

relationship management and •  Define customer identify the major benefits to e-marketers. eprise 2.  Impact Entr •  Impact Marketing 3.  3 legs of CRM for e-marketing. •  Social networks 4! 2! 1   14/03/13   TENDANCES ECRM! http://www.ecommercemag.fr/E-commerce/Article/La-social-fidelisation-fait-sonapparition-44506-1.htm RELATIONSHIP MARKETING DEFINED! Relationship marketing is about establishing, maintaining, enhancing, and commercializing customer relationships through promise

system, the 5ESS® Switch,1 to Europe, Africa, and the Middle East. Heindel explained that an existing network in Saudi Arabia, which had been supplied by a competitor and was capable of several million lines of switching, was not Y2K compliant. The customer had been trying to negotiate for the modification of the existing network, but was now looking for alternatives. Lucent wanted to replace the network with a compliant one, and was preparing to make a formal bid. If Lucent got the order, it would

an inefficiency of work/productivity and a loss of profit. The other problem was that the company was above all focused on its products and not really on services toward customers. British Airways idea was quite inward-looking and did not take in account its customers needs and considered that it was a benefit for the customer to make their way with British Airways. This was quite a bad thing for the perception of British Airways brand as it was known as a poor quality service provider. The expression

real time customer demand to determine the optimal price & availability of a product. Or in laymen terms we can say selling the right product to the right customer at the right time at a right price thereby maximizing the overall revenue. In hotel industry yield management is done by the rates the hotel will charge & the no. of rooms available for each rate based on projected occupancies for a fixed period. This pricing is based on the elasticity of demand for selected customer segments

captured nearly 50% of the market share in 3 months. According to a concept test, the majority of customers failed to distinguish and identify the difference in effectiveness between Whitestrips and Simply White. The comparative advantages Whitestrips holds over Simply White must be conveyed to the customers effectively in order to have them truly understand the differences between the products. Customers are reluctant to choose Whitestrips because they think the product is more difficult to use than

Express Worldwide, and the U.S. Postal Service. The 3 majors firms took 85% of the market and the 6 second-tier players company shared 15%. The U.S. Postal Service served much of the rest of the market (7,5%). They are popular among residential customers. There are competitors out of the industry with alternative products like electronic mail and the facsimile. The marginal cost of document delivery via electronic mail was essentially 0 cents. Documents can be scanned into the computer and emailed