Customer

through when deciding whether or not to purchase goods or services. Buying behaviour can be influenced by a variety of external factors and motivations, including marketing activity. Buzz: Buzz marketing uses 'word-of-mouth' advertising: potential customers pass round information about a product. See also 'viral marketing' Cash cow: A product/service which generates cash for the business, used to finance other areas of the organisation. Competitors: Companies that sell products or services in the same

Companies are making more and more websites. They realized that it was one the best way to expand their business. Indeed you can reach many people by Internet. They can sell their products online and make their promotion for them. For the customers is very useful as well. People don’t need to move from their house anymore to buy something. They just need to order it online and they will receive it few days after. It is a good way also to compare prices of different products and make the best

Current and anticipated cultural and structural issues…………………..8 B. Customer Environment……………………………………………………...…....9 a. Current and potential customers………………………………………….9 b. Where do customers purchase the firm’s products…………………....11 c. When do the customers purchase the firm’s products………………...11 d. Why do customers purchase Pepsi……………………………………..12 e. Why do potential customers not purchase the firm’s products……….13 C. External Environment……………………………………………………

the Furniture suppliers’ American Market: CUTOMERS: Basically every American. IKEA’s target is the American, who doesn’t want to spend a lot of money in its furniture supplies, but who wants style and design as well. In IKEA’s vision, the typical customer is a traveler, who enjoys drinking wine, risk and good life. The target of IKEA is really broad, which is positive for the company. SUPPLIERS: In order to reach the lowest price, IKEA uses its global strength and create a competition with worldwide

course, they like doing shopping. Even if women remain the core target, there are also other customers’ categories for which each company establishes a concise and malicious strategy. A. The best customer The customer that all Japanese companies tend to captivate is the unpredictable young Japanese lady. In fact, girl power has been having a big impact in Japan. The stereotype of the best customer is often a woman who is wage-earning, 30 years old, single, and without any child. Most

‫إدارة اﻟﻌﻼﻗﺔ ﻣﻊ اﻟﺰﺑﻮن‬ Customer Relationship Management MEDFORIST PROJECT « Euro-Mediterranean Network for sharing IST Learning resources » HIAST ‫إدارة اﻟﻌﻼﻗﺔ ﻣﻊ اﻟﺰﺑﻮن ‪C R M‬‬ ‫ﻣﻘﺪﻣﺔ‬ ‫ﺗﻌﺮﻳﻒ إدارة اﻟﻌﻼﻗﺔ ﻣﻊ اﻟﺰﺑﻮن.‬ ‫إﺟﺮاﺋﻴﺔ اﻟـ ‪.CRM‬‬ ‫أﻧﻤﺎط اﻟـ‪ CRM‬اﻟﺘﺤﻠﻴﻠﻴﺔ واﻟﻌﻤﻠﻴﺎﺗﻴﺔ‬ ‫أدوات وﻓﻮاﺋﺪ اﻟـ ‪.CRM‬‬ ‫•‬ ‫•‬ ‫•‬ ‫•‬ ‫•‬ ‫‪Kherbek faten-CRM‬‬ ‫2‬ ‫ﺗﻐﻴﺮ واﻗﻊ أرﺿﻴﺔ اﻷﻋﻤﺎل‬ ‫ازدﻳﺎد اﻟﺘﻨﺎﻓﺲ‬ ‫ازدﻳﺎد ﻃﻠﺐ اﻟﺰﺑﻮن‬ ‫اﻟﻌﻼﻗﺔ ﻣﻊ اﻟﺰﺑﻮن‬ ‫ﻳﻨﺘﺞ اﻟﺴﻮق‬ ‫إﻟﻰ اﻟﺠﻤﻴﻊ‬ ‫ﻣﻨﺘﺞ وﻓﻘﺎ ﻟﻄﻠﺐ

service standard evolve with guests’ expectations. CUSTOMER SATISFACTION MEASUREMENT This tool allows to control the level of satisfaction of the customer through qualitative studies and quantitative either focus group setting and the development of a questionnaire. Focus group Tool’s description To understand the expectations of its customers in its three entities, Disney created a focus group bringing together European customers. It is a qualitative analysis to understand guests’

of three hundred and fifty stores in France. Micromania stores realize sale of consoles, video games, accessories in nine and in occasion. They also realize of the resumption of game and console. An after-sales service is also available for the customers. The Micromania company benefits from a good fame thanks to the publicity on the television and on the radio, at the Micromania Game Show goes out of fair of the video game and to the publicity on the place of sale. Micromania where I made my company

financial services to their customers. The Crédit Agricole is a mutualist bank with about 6, 2 million members who indicate 32 600 administrators of the local Boxes. There are 2 544 local Boxes base of the Crédit Agricole, they hold the main part of the capital of the regional Boxes. Actors of the local life and tuned to its economic needs, the administrators of the local Boxes allow the Crédit Agricole to adapt its offer of products and services to the waits of his customers The Crédit Agricole

there specialized shops. So intermarché need to make a selection to achieve highest sales, to find the most lucrative niche: what is judicious area to put here? So intermarché had examined these operating margins for each department. These main customers are women, the hygiene and beauty section are the most profitable, generating 25% of the turnover. The area is divided in two parts: the bargain bins which include the seasonal products like the sunsreen cream in summer and the hand cream in winter