European Foundation for Quality Management

nous avez apportée la joie, la volonté et la force de continuer. Que Dieu vous le rende au centuple. Le management désigne l’ensemble des techniques d’organisation et de gestion mis en œuvre pour la réalisation d’un objectif, il n’est pas un secteur d’activité à proprement parler mais une activité commune à tous les secteurs, c’est l’art de conduire, de diriger, de mener. Le management repose sur l’organisation et la coordination de six composantes de l’activité de l’entreprise à savoir : les

Land Rover Case Content History of Land Rover 2 SWOT- analysis 3 Key issues: 4 Positioning Alternatives 5 Positioning Recommendation 7 Recommendation for Marketing Allocation and Utilization 8 Target Groups 8 Advertising 8 Budget Allocation 9 Sponsorship 10 Experience Marketing Programs 10 Driving Schools 10 Love of Products 10 Promotional and Direct Mails 10 Should LRNA open new concept center? 10 How we would manage the Land Rover line: 11 Conclusion 11 Sources

GILCO Institut National Polytechnique de Grenoble Yannick FREIN Laboratoire GILCO Institut National Polytechnique de Grenoble Lionel DUPONT Laboratoire GILCO Institut National Polytechnique de Grenoble IMRL 2000 Third International Meeting for Research in Logistics Trois-Rivières, May 9, 10 and 11 2000 SUR L’EVOLUTION DU CONCEPT DE LOGISTIQUE Mohammad Reza AKBARI JOKAR Yannick FREIN Lionel DUPONT Laboratoire GILCO, Ecole Nationale Supérieure de Génie Industriel, Institut National

encompass several of the most prestigious names in the industry, including Cartier, Van Cleef & Arpels, Piaget, Vacheron Constantin, Jaeger-LeCoultre, IWC, Alfred Dunhill and Montblanc. Each of the Group’s Maisons® represents a proud tradition of style, quality and craftsmanship which Richemont is committed to preserving. 2 Executive Chairman and Chief Executive Officer’s review Johann Rupert’s review of the year 4 Business review 4 5 7 8 9 10 11 12 13 14 15 16 17 Jewellery Maisons Cartier Van Cleef

shockwaves from the global financial crisis rippled across the world economy in late 2008 and 2009, they left little untouched. The reverberations leveled long-standing institutions, triggered unprecedented policy responses and revealed new risks. For the biotechnology industry, the impact of these turbulent times has deepened the divide between the sector’s haves and have-nots. Many small-cap companies are scrambling to raise capital and contain spending, while a select few continue to attract favorable

établissement. Ses responsabilités couvrent en réalité l’ensemble des relations humaines dans l’entreprise. C’est lui qui supervise à la fois les relations sociales, l’administration et la gestion du personnel, la formation, la communication interne, le management social… Placé directement sous les ordres du directeur général, c’est lui qui propose une politique de gestion des ressources humaines et qui définit les conditions générales d’application de cette politique. Il a également une mission de conseil

Cuba_________________________________ FREE ZONES AND INDUSTRIAL PARKS________________________ THE MINISTRY FOR FOREIGN INVESTMENT AND ECONOMIC COOPERATION__________________________________________ THE INVESTMENT PROMOTION CENTRE_______________________ ÿ SUSTAINABLE OBJECTIVES____________________________ ÿ BUILDING MATERIALS________________________________ ÿ Competitors________________________________________ ÿ For the limitation and restraints in Cuba__________________ ECOTOURISM: Ecotourism has become

a perceived benefit. Two major factors of marketing are the recruitment of new customers (acquisition)and the retention and expansion of relationships with existing customers(base management).Once a marketer has converted the prospective buyer, base management marketing takes over. The process for base management shifts the marketer to: building a relationship, nurturing the links, enhancing the benefits that sold the buyer in the first place and improving the product/service continuously to protect

------------------------------------------------- Basic causes of differences in the position of men and women in the labour market and employee relations a. Skills deficit b. Occupational segregation c. Discrimination d. Interruptions in employment to care for family members e. Part time employment f. Why women are paid lower than men? The choice theory IV. ------------------------------------------------- Conclusion I. ------------------------------------------------- Introduction

Laboratoire de recherche Stratégies, Management et Gouvernance Ahmed.maghni@uae.ac.ma Mahmoud Belamhitou Enseignant-chercheur, Professeur de l’Enseignement Supérieur à l’ENCG de Tanger - Université Abdelmalek Esaadi, Laboratoire de recherche Stratégies, Management et Gouvernance m.belamhitou@uae.ac.ma Badr Abouzaid Enseignant-chercheur, Professeur Habilité à l’ENCG de Tanger - Université Abdelmalek Esaadi, Laboratoire de recherche Stratégies, Management et Gouvernance babouzaid@uae.ac