Factor analysis

TABLE OF CONTENTS Introduction …....................................................................................................................... p.3 I ) CAROLL ANALYSIS.................................................................................................... p.4 1 ) Caroll’s history.................................................................................................................. p.4 2 ) Caroll’s Marketing Mix …...........................................

FUNDAMENTALS OF STRATEGY Company Project Index Introduction p. 3 I. Background and Environmental Analysis Products p.4 a. PESTEL analysis b. Competitive environment p.6 II. Analysis of the Firm's Resources and Capabilities c. Threshold and unique resources p.7 d. Core competences e. Sustainability p.8 III. Strategic directions and methods f. Strategic Directions p.9

theoretical foundations of strategy Methodology of the case studies 4 2 1. What is the strategy ? The concept of strategy has been borrowed from the military and adapted for use in business Regardless of the definitions of strategy, or the many factors affecting the choice of corporate or competitive strategy, there are some fundamental questions to be asked and answered (Who are we ? What do we do ? What kind of firm are we ? …) Many definitions of strategy (Thiétart, Gervais, Porter, Mintzberg…)

------------------------------------------------- ANALYSIS OF A TECHNOLOGY PIONEER-COMPANY: NETQIN NetQin was created in 2005. We can find his headquarters in Hong Kong. This company is backed by Sequoia, Mayfield, Fidelity and Ceyuan VC. NetQin is leader in mobile security solution based on the cloud-computing model, including anti-virus, anti-malware, anti-spam, privacy protection, data backup and recovery. Holding about 65% of the Chinese mobile security market share, they are considered as

classification quantitatives ACP « analyse des données » modèles M2S3, 24 novembre 2009 5 1. L’analyse factorielle • « Factor analysis » ou analyse en facteurs communs et spécifiques • Charles Spearman (1904) : modèle unifactoriel xi  i f  ui i  1,... p • f facteur commun, ui facteur spécifique, i saturation ou « factor loading » M2S3, 24 novembre 2009 6 Exemple • Corrélation entre résultats scolaires Classics, english, french 0.83 0.78   1 

prendra des échantillons de 10 , 50, 100, et 1000 individus. 1 / Echantillons avec des moyennes identiques. > X1<-rep("X1",3000) > X2<-rep("X2",5000) > X3<-rep("X3",2000) > X<-matrix(c(X1,X2,X3),ncol=1) > X<-factor(X) > Y1<-runif(2999,300,500) > S1<-sum(Y1) > Y1[3000]<-400*3000-S1 > Y2<-runif(4999,300,500) > S2<-sum(Y2) > Y2[5000]<-400*5000-S2 > Y3<-runif(1999,300,500) > S3<-sum(Y3) > Y3[2000]<-400*2000-S3

Olive Oil Summary I- External Environment The macro-environment Slept Analysis Supply and Demand Analysis Competitors and Products Analysis (5 Strengh of Porter) Customer Analysis II- Internal Analysis Positionning and Target Portfolio of activities (BCG Matrix) Position of the brand on the Market Targeting Marketing Mix III- Synthesis: SWOT Analysis Market opportunities IV- Marketing Plan Positionning and Target Produc/Market

perhaps the most established is the economic perspective. While all the economic theories of migration focus on the economy to explain the reasons and means of migration, there are competing models of economic theories that utilize different levels of analysis, such as the individual, the household, the national, and the international; and thus come to different conclusions as to the causations and implications of migration. This paper will look at the five models within economic theories- neoclassical

PESTEL analysis “There are many factors in the macro-environment that will affect the decisions of the managers of any organization. Tax changes, new laws, trade barriers, demographic change and government policy changes are all examples of macro change. The model PESTEL is often used to describe macro environmental analysis.” To help analyse these factors, managers can categorize them using the PESTEL model. This classification distinguishes between: * Political Factor: Governmental stability

L’OREAL MARKETING ANALYSIS L’Oreal This is a detailed report about the giant French cosmetics firm: L’OREAL. This report identifies, describes and evaluates the organisation. 1. L’Oreal’s orientation 2. The competitive advantage of L’Oreal 3. The impact, positive and negative, of L’Oreal’s Marketing Mix 4. L’Oreal SWOT analysis References Makeup, cosmetics, hair care and facials, baby products: L’Oreal is a professional cosmetic products brand. This professional