Marketing Mix De Fram

detail in last year’s Beyond borders and won’t cover the same ground here, but this is another development that promises to be truly transformative, with implications for the entire business model from early research through commercialization and marketing. Among other effects, more targeted and efficient ways of developing drugs should lower R&D costs, reducing the length of biotech’s marathon relay race. With the use of biomarkers to identify promising targets up front, personalized medicine will

world. For almost no money down, we could all be publishers or entrepreneurs and the only criterion for phenomenal success was to create something that lots of people wanted to see, hear, read or buy. The Internet created the ultimate media and marketing meritocracy. It won’t surprise you to learn that, during the mid- to late nineties, I wasn’t the only person to have realised this. In fact, so astonishingly popular did the Internet become in those years that the period became known as ‘the Internet

Impression : Rotimpres, Aiguaviva (Spain). Ecoprint, Casablanca (Maroc). Diffusion : NMPP, Sapress, Royal Air Maroc, SN Brussel, Air Algérie. Régie publicitaire : Sequence Media SA, 19 rue de Veyrier, CH-1227 Carouge Genève (+41 22 301 96 15). Direction marketing : Benjamin Flaux (+41 78 758 77 09 benjamin.flaux@lesafriques.com). Développement international : Sambe Lo (+33 6 25 93 64 59 sambe.lo@lesafriques.com). Casablanca : Ibrahima Thiam (+212 22 23 34 77 ibrahima.thiam@lesafriques.com). Alger : Baya Saidoun

5. The role and possible influence of significant others on choice, such as advice and guidance workers, peers, relatives and employers. 6. The nature and extent of possible influences on choice of available provision, institutional advertising and marketing. 7. The nature and extent of possible influences on choice of mode of study, teaching methods and type of course. 8. How and to what extent influencing factors change as adults re-enter and progress through their chosen route. 58 / P R A C T I

situer ces trajectoires non seulement dans l'espace mais également dans le temps. D'ailleurs, Massey base son argument sur cette idée de Low et Barnett ; "'Thinking conjuncturally' suggests a shuttling back and forth between different temporal frames or scale to capture the distinctive character of process which appear to inhabit the 'same' moment in time." (Low & Barnett, cités dans Massey, 2005 : 141). Pour Massey, les trajectoires opèrent à des échelles et des temporalités différentes ; elles

and how to re-estimate and Chapter 8 offers advice on choosing between story points and ideal days. Part III, Planning For Value, offers advice on how a project team can make sure they are building the best possible product. Chapter 9 describes the mix of factors that need to be considered when prioritizing features. Chapter 10 presents an approach for modeling the financial return from a feature or feature set and describes how to compare the returns from various items in order to prioritize work

political campaigns and elections, and voting behavior and public opinion (Jacobs and Shapiro 1994; Lavine, Sullivan, Borgida, and Thomsen 1996; Shaw 1999). Accessibility, however, is by no means the only mechanism that can explain media effects. Media frames can influence public opinion by increasing 39 Sullivan, Rahn, and Rudolph the salience of certain information rather than merely making it more accessible (Druckman 1999; Nelson, Clawson, and Oxley 1997; Nelson and Kinder 1996). Finally, social

des entreprises (RSE) en Rhône-Alpes. Premiers résultats d'une enquête auprès des PME régionales », Working paper, Groupe de recherche en Economie et Management, 17 pages. 13 EVRARD Y., PRAS R., ROUX E. (2000), « Market, études et recherche en marketing », Editions Dunod, Paris. FASSIN Y., VAN ROSSEM A., BUELENS M. (2011), "Small-business ownermanagers perceptions of business ethics and CSR-related concepts", Journal of Business ethics, N°98, 425-453. FREEMAN E. R., HARRISON J. S., WICKS A. C. (2007)

detailed design plan. The plan should be one that you could show a client just as surely as an architect shows a blueprint to the person who’s paying for a building. That design plan should result from a careful analysis of the client’s needs. Short time frames for development are another feature of the contemporary system development landscape. When the deadlines fall on top of one another, a solid design is an absolute necessity. Still another aspect of modern life necessitates solid design: corporate

organized poetry competitions and staged plays. Theatre outgrew its liturgical beginnings and, in addition to the miracle and passion plays performed by the Confrérie de la Passion, offered secular morality plays, farces and soties to a wide social mix. Its diffusion In the pre-book age, the written word was preserved by scribes and clercs inside and outside the monastic establishments where most had trained. Manuscript production and distribution grew into an organized trade which for a time