Old Trafford

example, personalized advertizing screens (Sobry 2003)[55]. Internet also allows developing new markets. In April, The 10th of 2000, Manchester United proceeded to an auction of various old products belonging to the club (shirts, programs, flags). The sale proceeded at the same time in Old Trafford and on Internet, for a turnover of 500000 Euros. Moreover a protected communication service was developed online under the name of Interclub.net. It gathers approximately 80 clubs, among most prestigious

Champions, et Raúl n'y fut pas étranger, terminant meilleur buteur de l'épreuve (à égalité avec les brésiliens Rivaldo et Mario Jardel) avec 10 buts en 15 matchs. Il réalise quelques prestations de grande classe, comme en 1/4 de finale retour à Old Trafford face à Manchester United (2-3), où il signe un magnifique doublé en trois minutes : le premier d'une frappe enveloppée après une course en solitaire de 30 mètres (0-2, 50e); le second d'une reprise à bout portant dans le but vide suite à un merveilleux

team. However, there are other ingredients of the product including merchandising such as the sales of shirts and a range of souvenirs. The product also relates to television’s rights and Manchester United own television channel The place is Old Trafford were home games are played and of course, its products are sold across the globe through the club’s websites and other sales medias. The club also engages in a range of promotional activities (e.g.: with the mobile phone company Vodafone).

The club growth of 21% (£45m) to 324.8m is a impressive gain and had it not been for the depreciation of sterling against euro, Manchester United would have been closer to the Real Madrid result and even beat it. With their 76.200 capacity Old Trafford stadium, 16000 more seats than the next largest English club ground (Emirates stadium), Manchester United managed to achieved consistent sell-out attendances finishing with a 99% capacity utilization over 2007/08. With a team winning everything

montant dépend donc du nombre de places dans le stade, de l’affluence mais aussi du prix des places. Les prix sont très variés en Europe. Par exemple, le prix des places pour aller voir l'Olympique Lyonnais au stade Gerland sont de 24 à 77 euros, à Old Trafford (stade de Manchester United) de 41 à 65 euros, au stade Barnabeu (Real Madrid) de 47 à 122 euros et à San Siro (Inter Milan) de 29 à 365 euros. Les clubs doivent attirer le plus grand nombre de spectateurs possibles, c’est pourquoi certains clubs

potentialités et contraintes véhiculées par l’espace local. 3.1. Ford en Grande-Bretagne Il n’est sans doute de meilleur exemple que la tentative faite par Henry Ford en Grande-Bretagne dès 1911. Il ouvre cette année-là un établissement à Old Trafford, près de Manchester, sur le modèle de l’usine d’Highland Park de l’époque. Pendant plus de dix ans, on y assemblera simplement des Ford T expédiés en pièces détachées (CKD) depuis les Etats-Unis, sans avoir recours à des chaînes de montage. Ce

an excellent football team, however there are other ingredients of the product including merchandising such as the sales of shirts and a range of souvenirs. The product also relates to TV rights and Manchester United own TV chanels. Th eplace is Old Trafford where home games are played and of course its products are sold accross the word, through the club’s website and other sales media. The club also engages in a range of promotional activities. Ex : with the mobile phone company : Vodaphone.

2012), c’est encore lui. Les deux réalisations, toujours sur le terrain du Barça, qui ont qualifié le Real Madrid pour la prochaine finale de la Coupe du Roi (1-1, 1-3), le but décisif pour aller en quarts de finale de Ligue des champions à Old Trafford (1-1, 1-2) et les trois autres contre Galatasaray (3-0, 2-3) pour accéder à la demi-finale, c’est toujours lui. Ferguson : « Il peut aller plus loin » Incontestablement, 2013 (*) lui sourit. Commentaire de José Mourinho, le manager du Real

newspapers and magazines like to corral readers when they’re young. If you can shape kids’ info-seeking habits when they’re in their teens or twenties, so the thinking goes, you’ll nab them for life. From the perspective of publishers, the 18-to 34-year-old demographic is highly prized by advertisers –the people who make writing, editing and working at a newspaper or magazine a vocation, not just an avocation (like it is for most bloggers.) But there is trouble afoot. The seeds have been planted for

newspapers and magazines like to corral readers when they’re young. If you can shape kids’ info-seeking habits when they’re in their teens or twenties, so the thinking goes, you’ll nab them for life. From the perspective of publishers, the 18-to 34-year-old demographic is highly prized by advertisers –the people who make writing, editing and working at a newspaper or magazine a vocation, not just an avocation (like it is for most bloggers.) But there is trouble afoot. The seeds have been planted for a