Phil McGraw

entertainment. Soft news includes several types of programs: network and cable newsmagazine shows, entertainment and tabloid newsmagazine shows, and daytime and late-night talk shows (Baum, 2003b). Although daytime talk shows (e.g., The Oprah Winfrey Show, Dr. Phil) tend to take more of a human interest approach to entertainment, late-night talk shows (e.g., The Tonight Show With Jay Leno, The Late Show With David Letterman), especially in the monologue segments of the programs, are more humor oriented. The Daily

hydrodynamiques [1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] 11 - 1996 [12] [13] Doc. B 5 347 [14] [15] [16] REYNOLDS (O.). – On the theory of lubrication and its application to M. Beauchamp Tower’s experiments. Phil. Trans. Roy. Soc. (London), A 117, p. 157-234 (1886). DOWSON (D.). – History of tribology. Longmans (1979). FRENE (J.), NICOLAS (D.), DEGUERCE (B.), BERTHE (D.) et GODET (M.). – Lubrification hydrodynamique. Paliers et butées. Collection de la

marque, le slogan continue d’être partout sous forme de posters dans les bureaux du siège de Cupertino. « Just do it » est une autre extraordinaire idée de marque. Elle a transformé le monde du sportswear et de la chaussure de sport au profit de Nike. Phil Knight a eu le génie de sentir l’émergence d’une nouvelle tendance, la pratique du sport individuel hors des sentiers normés collectifs. « Just do it » est un hymne à la liberté des joggers, à ceux qui courent dans la rue et pas dans les stades. Un

380 40 Tunisie 100 450 48 Maroc 150 350 48 Sénégal 15 250 NC Ile-Maurice NC 450 ND Madagascar NC 100 ND Source Colorado Délocalisations : aux Etats-Unis, même les informaticiens flippent Tout le monde se souvient de Michaël Moore piégeant Phil Knight, le patron de Nika qui jurait mordicus que les Américains ne voulaient pas travailler dans une usine de chaussures [“The Big One” 1997]. Mais même la high-tech est menacée… De manière moins humoristique, l’IEEE-USA tire le signal d’alarme

sector 162 163 164 165 166 167 168 169 Helen Kearney and Lee Conrad, “The War For Talent,” On Wall Street, March 1, 2008 Jane Croft, “War for Talent Fuels Pay Rises for Recruits,” Financial Times, June 20, 2007 Capgemini research, 2008 Interview with Phil Sieg, Merrill Lynch, April 2008 Dennis Gallant, “The Top Producer Syndrome,” Registered Rep, September 1, 2007 Capgemini analysis, 2008 Halah Touryalai, “Independent Together,” Registered Rep, March 1, 2008 Joseph Giannone, “UBS sets awards plan to

9781606840948. STANDARD # = 1606840940. STANDARD # = 9781606840955. STANDARD # = 1606840959. Effective fundraising for nonprofits Berkeley, CA : Nolo, 2005- 658.15224 EFFECTI Electricity experiments you can do at home Gibilisco, Stan. New York : McGraw-Hill, c2010. 537.078 GIBILIS The elephant to Hollywood Caine, Michael. New York : Henry Holt and Company, c2010. B CAINE, M Caine shares the spectacular story of his life, from his humble upbringing in London's poverty-stricken Elephant and

Mark Alexander, Jeremy Impson, Ken Fuchs, Jared Martin, Frank Wang, Sylvain Fourmanoit, Matthew Sage, Matthew Walker, Kenny Stauffer, Filip Moritz, Andrzej Stefanski, Daniel Albers, Stefano Palmeri, Serghey Rodin, Jeroen Domburg, Alfredo Pironti, Phil Braham, Bruno de Oliveira Schneider, Stefano Falsetto, Chris Morgan, Walter Dnes, Linc Fessenden, Michael Iatrou, Pharis Monalo, Jesse Gough, Fabian Kreutz, Mark Norman, Harald Koenig, Dan Stromberg, Peter Knowles, Francisco Lobo, Mariusz Gniazdowski

that. All I’m saying is, think it through. There may be approaches other than humor that are not only more effective but cooler as well. Here’s an example. It’s a very straightforward, very sober-minded radio spot for a bank, written by my friends Phil Hanft and Pat Burnham when they were at Fallon McElligott. I doubt this spot (or 152 “Hey, Whipple, Squeeze This” any of the following commercials) will come off as well on paper as they do on the radio. Broadcast advertising rarely makes

KUMAR V. (2002), « The Mismanagement of Customer Loyalty », Harvard Business Review, July, Vol. 80, pp. 86-94. RIES Al, TROUT Jack (1988), Le marketing guerrier, Paris, Édiscience International. RIGBY Darrell K., REICHHELD Frederick F., SCHEFTER Phil (2002), « Avoid the Four Perils of CRM », Harvard Business Review, February. RIVERA Jaime (1995), L’orientation-marché : une stratégie concurrentielle performante, Thèse de doctorat non publiée, IAG, Louvain-la-Neuve, Belgique. SIDDLE Roger, RIGBY

Werner, KUMAR V. (2002), « The Mismanagement of Customer Loyalty », Harvard Business Review, July, Vol. 80, pp. 86-94. RIES Al, TROUT Jack (1988), Le marketing guerrier, Paris, Édiscience International. RIGBY Darrell K., REICHHELD Frederick F., SCHEFTER Phil (2002), « Avoid the Four Perils of CRM », Harvard Business Review, February. RIVERA Jaime (1995), L’orientation-marché : une stratégie concurrentielle performante, Thèse de doctorat non publiée, IAG, Louvain-la-Neuve, Belgique. SIDDLE Roger, RIGBY