Quantitative research

coefficients associés à la forme physique du produit et ses caractéristiques ont montré que cette relation existe et bien significative. MOTS CLES : Comportement alimentaire, restauration rapide, produit, équations structurelles ABSTRACT The current research aims to study the socio-economic impact of the product presented and offered in the fast food sector, on the behavior of the Moroccan consumer. And to test on the one hand, the nutritional composition of this product with the behavior of the consumer

cadre d’analyse pertinent en regard de notre objectif de recherche. Elles apportent en effet un éclairage diversifié sur le phénomène étudié sans toutefois tomber dans un assemblage théorique disparate. Méthodologie / Démarche Des démarches quantitatives macro, aux démarches de types ethnographiques, les études empiriques réalisées à ce jour se distinguent par leur grande diversité en matière de méthodologie (Kniveton, Schmidt-Verkerk et al. 2008). Afin d’adopter une démarche pertinente en regard

Primavera et Allison, 1995) ou Power calculator (Pittenger, 2001) et peut facilement combler les besoins des chercheurs ne désirant pas investir un montant significatif dans l’achat d’un logiciel commercial. vÃED9BKI?ED Nous avons vu que la recherche quantitative en sciences sociales s’en remet, presque uniquement, à l’hybridation entre les travaux de Fisher et ceux de Neyman et Pearson, qui caractérise actuellement les tests de signification (Loftus, 1996). Qui plus est, souvent, les études publiées manquent

press, publications or websites. Exploratory research, market research, quantitative research, informal conversations, interviews and questionnaires, are still, some of the most popular methods of collecting information. When engaging in primary research, the company that is due to undertake the benchmarking process needs to redefine its data collection methodology. Drafting a questionnaire or a standardized interview format, carrying out primary research via the telephone, e-mail or in face-to-face

n’est pas facile de formuler les questions de façon appropriée (voir la conception du questionnaire, au chapitre 8). Cependant, en dépit de ces inconvénients, l’approche par sondage est de loin la méthode la plus courante de collecte de données quantitatives primaires lors d’études marketing. 1. Malhotra N.K. et McCort D., « A Cross-Cultural Comparison of Behavioral Intention Models: Theorical Consideration and an Empirical Investigation », International Marketing Review, 18 (3) (2001):235-269

How and why businesses integrate ethics as part of their communication strategy? Acknowledgements I would like to address a special thank you to my supervisor, Mr Riccardo De Vita, whom has helped me with my research by shared with me his knowledge. It was a pleasure to have a supervisor who provided me with good advices and feedback. In addition I would like to thank you the entire library staff for their support. A big thanks you also to my friends and family for their support and faith

on home-made value categorizations that are easy-to-use, but often contain inconsistencies and confuse values, attitudes, motives, lifestyles, and other constructs. They simply cannot match scientific value categorizations based on many years of research. In contrast to VCP, these tools do not position a brand depending on the values of its consumers, but portray value-related perceptions of consumers about a brand. The first step towards the development of a VCP is determining the underlying value

effectively with your supervisor and the challenge of managing your study time effectively Reconnaître l'objet d'une thèse, l'importance de travailler efficacement avec votre superviseur et le défi de gérer efficacement votre temps d'étude Select and research a topic, with due attention to methodology and related theory Sélectionnez et la recherche d'un sujet, avec toute l'attention voulue à la méthodologie et la théorie liés Structure and write up the dissertation effectively, thinking critically and

Event’s sponsoring as a Communication tool to tribes : International Brands versus Consumer Point of View Laurent ARNONE, Angy GEERTS and Chantal SCOUBEAU Warocqué Research Center – Warocqué School of Economics and Business Administration University of Mons-Hainaut Belgium Contacts : laurent.arnone@umh.ac.be angy.geerts@umh.ac.be chantal.scoubeau@umh.ac.be Introduction Sport, leisure activities and hobbies are getting more and more important in people’s everyday lives. If these “ordinary

brands) • Brand tracking (what to track? product-brand, or global tracking / Whom to track? Customers or nonusers / When and Where to track: depends on the frequency of product purchase!) • Brand equity management system “is a set of research procedures designed to provide timely, accurate, and actionable information for marketers so that they can make the best possible tactical decision in the short run and best strategic decisions in the long run”. d) Growing and Sustaining Brand