Research

Odyssée ethnomarketing, introspection, réappropriation collective Abstract : As a hyperreal and reenchanted environment Las Vegas is a relevant observation field for analyzing shopping behaviors. During one week, a multidisciplinary team of researchers and executives has been immerged and explored Las Vegas shopping and leisure structures. Their very first analysis suggests to enhance the traditional definitions of experiential marketing and hyperreality in order to improve the understanding of

where research findings about knowledge management converge and where gaps in our understanding exist. The article discusses mechanisms of knowledge management and how those mechanisms affect a unit’s ability to create, retain and transfer knowledge. Emerging themes in the literature on knowledge management are identified. Directions for future research are suggested. (Knowledge Management; Organizational Learning; Knowledge Transfer; Innovation; Organizational Memory ) Introduction Research on

considering its managerial implications. After the concept of resistance has been defined, its various dimensions unveiled by previous research are presented. Then, several observation scales are used in order to provide an overall picture of the field. The paper suggests in conclusion an unifying framework and points out several fruitful avenues for future research. Key words: consumer resistance, power, observation scales, conceptualization 2 INTRODUCTION A l’heure où le marketing de la

Ireland. Tel: +353 1 4024380 Email: sheila.flanagan@dit.ie Prof. David Gilbert, Professor of Marketing School of Management, University of Surrey, Guildford, Surrey, GU2 7XH, U.K. Tel: +44 1483 689347 Email: d.gilbert@surrey.ac.uk SUMMARY This research study examines the impact of film induced tourism and destination branding on locations featured in popular films and television series. It also investigates the characteristics of film induced tourism and determines if the key film and tourism stakeholders

scales are considered. Successively illuminating the philosophical, interactionist, and psychological dimensions of resistance, this structured viewpoint leads to the proposal of an integrative framework and opens several fruitful avenues for future research. Key words: resistance, power, activism, ethic, consumer freedom, observation scales introduction A l’heure où le marketing de la relation analyse les ingrédients de la confiance et de la fidélité des consommateurs (Webster, 1992), des

Agribusiness Research and Advisory, 2010 4 Rabobank International The chocolate confectionery markets today Top-10 chocolate confectionery consuming countries (4.8 million tonnes, 67% of total volume, CAGR 1.6%) 10% 8% Brazil Poland Ukraine Russia 6% CAGR 2004-2009 4% United Kingdom Italy France 5% Japan USA 10% Germany -2% 15% 20% 25% 30% 2% 0% -5% 0% -4% % of global consumption 5 Source: Euromonitor , Rabobank Food & Agribusiness Research and Advisory,

The research register for this journal is available at http://www.mcbup.com/research_registers The current issue and full text archive of this journal is available at http://www.emerald-library.com/ft European Journal of Marketing 35,11/12 1340 Received January 2000 Revised May 2000 A motivational process model of product involvement and consumer risk perception State University of New York ± University at Buffalo, New York, New York, USA Keywords Motivation, Consumer's risk, Perception

International Accounting & Finance Assignment Critically evaluate to what extent past research into the classification of accounting systems has become irrelevant because of international harmonization efforts. During the recent decades, in our societies, we have observed a new trend towards the liberalization of markets .International business has become easier. Countries are now more open to foreign investments because barriers to trade have been dramatically reduced. For example, the capital

Summarise the aims and context of Asch’s (1955) research ‘Opinions and Social Pressure’. (12 marks) Outline the procedures of Milgram’s (1963) research ‘Behavioural Study of Obedience’. (12 marks) Describe the findings and conclusions of Rahe et al’s (1970) research ‘Prediction of Near-Future Health Change From Subjects’ Preceding Life Changes’. (12 marks) Summarise the aims and context of Bennett-Levy & Marteau’s (1984) research ‘Fear of Animals: What is Prepared?’ (12 marks)

continues to be a major presence in the pre-school and infant market place by offering a variety of pack and price options, sales have slipped over the last fives years. Its products now appear old-fashioned when compared to competition. The market research findings, conducted by Tinka Toys in June 2007, show clearly that when given the choice most children would rather play with toys from the competition. This is true for children from the various age groups listed (2 to 8). Indeed, there are a lot