Swot Analysis Rip Curl

RIP CURL : THE SURFING COMPANY MINI PROJECT 2007 Anders Heden & Jane McAndrew GROUP 4 CHAUHAN Rakesh Singh IHSAQ Ahsan PAL Rudrajeet PERRIE Anne-Cécile 15 Nov 2007 ABSTRACT ‡ ‡ ‡ Today : great place in the world-wide market of clothing. Why Rip Curl? Because it is a potential brand of surf-wear capable to be a market leader in a highly competitive business environment. Competitors : - Quicksilver, a world leader - Billabong who is close to Rip Curl - Squalo, new on the French market Assignment:

Walking Tour of London • From the very first week, get an insider’s view of London. UK Brief – Coaching & Competition • Advanced Coaching, Brief Presentation & Jury Criteria • Advanced coaching, covering : integrating the media channels, budgeting analysis, cost-benefit scenarios • Detailed brief presentation • Detailed jury criteria explanation Competition : UK Integrated Advertising Campaign • Campaign pitch competition • Jury assessment & feedback COURSE HIGHLIGHTS Hard Skills – Advertising Channel