MINI PROJECT 2007 Anders Heden & Jane McAndrew
GROUP 4 CHAUHAN Rakesh Singh IHSAQ Ahsan PAL Rudrajeet PERRIE Anne-Cécile
15 Nov 2007
Today : great place in the world-wide market of clothing. Why Rip Curl? Because it is a potential brand of surf-wear capable to be a market leader in a highly competitive business environment. Competitors : - Quicksilver, a world leader - Billabong who is close to Rip Curl - Squalo, new on the French market Assignment: - Possible information sourcing of Rip Curl and its 3 competitors. - Strategic planning related to purchase, assortment and distribution; - SWOT analysis - Establishment of a developmental proposed strategy plan. Methods: - intensive Internet search, - collective reasoning from the information - contact with a commercial from Rip Curl France, Mr. Markus Hietamaki, and Business Manager of Squalo France Mr. Perrié Jean-Damien,
Designing & producing new products; distribution, marketing and brand building of functional surf-wear clothing (wetsuits) for active-minded people driven from a board riding heritage for men in French market.
Multi-million dollar industry worth US$13 billion a year Worldwide 20 million practitioners and growing steadily European market valued at around ½550 million and growing approximately 15% per cent a year.
Turnover surf wear market (2000)-France
The Value Chain
Manufacturer Segment Sourcing from China, India, Taiwan ,South Korea, Vietnam Wholesale segment Quicksilver, Billabong, Squalo Retail Segment Surf shops, Licensees, Specialty stores, Hypermarkets, Factory outlets, Supermarkets, Internet,
Five Force Model
COMPANY DESCRIPTION AND ANALYSIS
Business Idea Sports wear apparel and main focus is on surf wear products like wetsuits, surfboard and accessories. Company for surfers by the surfers and offering products to complete their search or