The Fast Food Industry

MAUVOIS 1 Introduction I. The internal analysis company : 1. The history and the evolution of the brand 2. The company ressources 3. The Marketing Mix 4. The marketing facts and the communication tools II. The external analysis company : 1. The demand analysis 2. The big tendencies 3. The competition 4. The five Porter strenghts 5. The SWOT analysis III. The future perspectives 1. Opportunities and perspectives of the spirit market for the five next years 2. Recommandations

ICTP/IAEA Workshop, Trieste 3 The challenge is not merely providing a country with the needed energy, rather providing it with the adequate mix of energy all along a desired glocal sustainable develeopment path. 5 Oct. 2009 ICTP/IAEA Workshop, Trieste 5 Shifting Toward a Low Carbon Society! 5 Oct. 2009 ICTP/IAEA Workshop, Trieste 6 I have two pens Montblanc Sundance 5 Oct. 2009 ICTP/IAEA Workshop, Trieste 7 The Montblanc Pen • I use it for writing

dweller le citadin town dweller le banlieusard commuter le campagnard countryman l’agriculteur (exploitant agricole) farmer l’éleveur breeder le cultivateur arable farmer faire la navette to commute “métro, boulot, dodo” the routine of metro, work, sleep urbain urban rural rural agricole agricultural le piéton pedestrian défavorisé neglected, run-down immobilier property (noun or adjective) l’aménagement (m) du territoire regional development

Le citadin town dweller Le banlieusard commuter Le campagnard countryman L’agriculteur (exploitant agricole) farmer L’éleveur breeder Le cultivateur arable farmer Faire la navette to commute “métro, boulot, dodo” the routine of metro, work, sleep Urbain urban Rural rural Agricole agricultural Le piéton pedestrian Défavorisé neglected, run-down Immobilier property (noun or adjective) L’aménagement du territoire regional development

Introduction 3. The Coca-Cola Company : the empire in United States 4. The international strategy of Coca Cola 5. Coca-Cola in France 6. The war between Coca-Cola and Pepsi 7. BIBLIOGRAPHY 2. Introduction Coca-Cola Company is one of the largest manufacturers, distributors and marketers of non-alcoholic beverage concentrates and syrups in the world. The Coca-Cola product was invented in May 1886 by pharmacist John S. Pemberton in Atlanta, Georgia. The brands of The Coca-Cola Company

PREFACE Renewable energy has been an important political topic for a long time. 20-30 years ago there was an increasing realization that the earth’s resources are limited and that the world’s dependency on fossil fuel must be reduced. Today, climate problems are on the summit of the international political agenda. Climate change created by humans around the globe is the largest challenge humanity is currently faced with. EU and many national authorities have therefore decided to focus on a re-adjustment

creative strategy I. International environment The worldwide spirits’ market is expected to record a growth of 46% between 2005 and 2014, to reach 230 billion dollars in 2014, according to the English cabinet ISWR’s figurespresented at the Vinexpo living room. If the market marked time in 2010 (- 2,11%), it should increase by 9,5% in value over the period 2010-2014. Aprogression which should be approximatively the same for all the geographical zones (Asia, Europe, Americas). Asia, where

headquarters in Denmark. Today it is the world's largest furniture retailer, recognised for its Scandinavian style. The majority of IKEA's furniture is flat-pack, ready to be assembled by the consumer. This allows a reduction in costs and packaging. IKEA carries a range of 9,500 products, including home furniture and accessories. This wide range is available in all IKEA stores and customers can order much of the range online through IKEA’s website. In August 2008 the IKEA group had 253 stores in 24 countries

OECD/IMHE project Supporting the Contribution of Higher Education Institutions to Regional Development Self-Evaluation Report: Busan, Republic of Korea Jang-soo Ryu, Sung-joon Paik, Dae-shik Lee, Hyun-joong Jun, Eui-soo Cho and Jong-han Kim January 2006 ACKNOWLEDGEMENTS This self-evaluation report has been created with the help and support of regional partners such as universities in the Busan region, the central government, the regional government, and businesses. There are a total

BIBLIOGRAPHY 34 PREFACE AND ACKNOWLEDGEMENT The report on hand will be developed within the International Economic Relations course from the IBMS department at the Hogeschool Zeeland during the period from February 2010 until June 2010. Responsible for the content are: o o o o Clara Lopez Duran Marine Fraudeau Julia Gracia Ansodi Laurine Bourda We have chosen the company L’Oréal. In order to analyze L’Oréal consumer product’s export to the Brazil market, several steps will be taken into