The Social Network

L’utilisation des réseaux sociaux en entreprise: un réel outil ou une mode passagère? Résumé : De nos jours, les réseaux sociaux prennent de plus en plus de place et de poids que ce soit au niveau des entreprises ou des particuliers. Qu’ils se nomment Facebook, Tweeter, Youtube ou encore Linkedn, ils bouleversent nos habitudes et nous poussent à penser et à consommer différemment. Cette nouvelle donne qui traduit un changement dans notre société nécessite une réaction et une adaptation des marques

communication et les influences sur elle Communication is the passage of information between one person or group to another person or group. La communication est le passage d'informations entre une personne ou un groupe à une autre personne ou un groupe. Communication involves the process of the exchange of information among two or more parties which is best represented be a simple model of communication between two persons: the sender and the receiver . La communication implique le processus de l'échange

concluding article to the Management Science special issue on “Managing Knowledge in Organizations: Creating, Retaining, and Transferring Knowledge,” we provide an integrative framework for organizing the literature on knowledge management. The framework has two dimensions. The knowledge management outcomes of knowledge creation, retention, and transfer are represented along one dimension. Properties of the context within which knowledge management occurs are represented on the other dimension. These

Seminar Working Group on maximising the potential of Cultural and Creative Industries, in particular that of SMEs Fernando FREIRE DE SOUSA 1. Background (i) The European Council recognized "the importance of the cultural and creative sectors in the  frame of the Lisbon Agenda, as well as the need to reinforce [their] potential (…), in particularly  as far as SMEs are concerned" The European Parliament called on the Commission "to clarify what  constitutes the European vision of culture, creativity and innovation and to 

ANALYSE DES RESEAUX SOCIAUX ET COMMUNAUTES EN LIGNE : QUELLES APPLICATIONS EN MARKETING ? Maria Mercanti-Guérin Maître de conférences Université d'Evry Val d'Essonne, 2 rue du Facteur Cheval, 91000 Evry (France) Centre de recherche DMSP, DRM (CNRS UMR 7088), Université Paris Dauphine Tél : 01 46 64 06 62 Mail : maria.guerin@laposte.net[->0] Résumé : Dans cet article, l’analyse des réseaux sociaux (ARS) est décrite comme une nouvelle méthodologie d’étude des communautés en ligne. Afin d’amener

up This document is enclosed with the training course agreement, it is for your information. It has been drawn up by the teaching team in charge of the professional assignments in accordance with the frame of reference. 1. Professional purposes and objectives Professional purposes Preparing and following up a commercial canvassing (prospecting) bearing in mind the specific caracteristics of the market target. This assignment should develop the student’s aptitudes to analyse a situation

approach social networking and how the media will evolve N ow that Louis Vuitton has posted videos of its fashion shows on Facebook, the term social media may make management at prestige beauty brands slightly less uneasy. Up until recently social media has mostly generated fear. There’s the fear that a democratic medium like the internet is not the place for luxury brands and that social media does not bring a real return on investment. There’s the worry of getting involved in the latest hot

audiovisuels. "Influence of the style and purchase self-efficiency of consumers on their purchase decision-making style: comparison between French and Vietnamese consumers in the context of audiovisual product purchase" ABSTRACT : In an attempt to help managers make the decision between unification and personalization of their products/services in an international context, this research studies and compares the purchase decision-making styles of French and Vietnamese consumers in the context of audiovisual

Programme : 1) The rise and fall of the British Empire 2) The Commonwealth 3) Britain and Ireland? A “special” political relationship 4) Britain and Ireland: economic links 5) British and Irish EU memberships 6) The UK, Ireland and Structural Funds 7) Partnerships and competition in the European and global environment 8) British and Irish regional challenges in an enlarged Europe 9) Foreign exchange and Foreign Direct Investment in the UK and in Ireland

implemented by the government in France to promote the transition to the numerical whole? The case of the optical fiber, stakeholders and comparison with the United Kingdom. II - Background Information The idea of my subject comes from the observation that I could make about the evolution of the world that surrounds us. Indeed, a digital revolution proceeds everywhere in the world. There are multiple stakes in today’s global world such as competitiveness, growth development and new markets. The digital