We Are the World

Hello and welcome to the programme. I’m Soukaïna Filali. Let’s go trough some breaking news from all around the world. (On sort les journaux) First of all, back on Japan. As everyone knows, the country is currently living really hard times. In addition to the human disaster caused by the 11th of March tsunami, the Japanese economy goes from bad to worse. The nuclear threath still makes people tremble world-wide. The water has already been contaminated in a large part of the country. Well that

IKEA : Marketing strategy and challenges of internationalization In the 1940s, the furniture’s distribution market was split up into cartels with strong barriers to entry in order to limit competition. Furniture’s prices were high and also reserved to well-heeled households. Retailers were especially located in downtowns and there were no way to target humble households because of high costs of such a localization. But, after WWII, new socio-demographic trends grew up, such as baby boom and new

II) The Communication of the French Federation of Handisport. A. The mediatization and the sponsoring of Handisport in France. As we saw, sport fills a social function and has important values for the eyes of the whole world. Today, sport, in general, can’t do without marketing and without communication. He is a contributor of image and fame, support of advertising spaces and factor of intern motivation of a company. 1. Mediatization and Handisport. The impact of the mediatization

with France: discuss the similarities and the differences. Charlotte ADAM Teacher : Mr REDFERN At the time of European construction, the eternal hostility between France and England seems outdated. Yet the position of the two best enemies competing again during the last World Cup rugby is debatable. Historians even speak of the "Hundred Years War" which since the nineteenth century, is used to describe the period of the wars of Louis XIV to

devises a four-maxim moral code to guide his behavior while he undergoes his period of skeptical doubt. This ensures that he will not have to remain indecisive in his actions while he willfully becomes indecisive in his judgments. The first maxim is to remain faithful to the laws and customs of his country and his religion. He acknowledges that this choice is somewhat arbitrary given that he has undertaken to abandon all his former opinions and prejudices. However, he notes that if he is to get on in

Can we consider that there is a Barbie community? If not, how can Mattel create a community around the Barbie doll? There are two Barbie communities: Barbie girls and Barbie collector. These two communities don’t have the same targets, the same rules, the same rituals and don’t use the same means of communication (we will see them in a second part). The Barbie girls community is for young girls from 7 to 12 years old worldwide. This community is essentially made, in a first time on the internet

Notes: Module 1 It is with the writings of the historian Herodotus (in particular, his account of the war between Greece and Persia) that we can see the development of the concept of "historical fact" come into being. A coniunctio oppositorum: an alchemical term referring to the joining of elemental opposites which in the end produces the philosopher's stone, a mystical element possessing great power. This is sometimes referred to as gold in the recipes of the alchemists. In this case, mythos

Get ready to conquer the world Simple tools to start selling on foreign markets [pic] INTRODUCTION 4 CHAPTER 1: Trust and communication 5 CHAPTER 2: Foreign market or foreign markets? 9 2.1 Languages and logics 10 2.2 Respect your customer and his/her values 11 2.3 Holidays, wishes, gifts, invitations 13 2.4 Norms, standards, formats (date, time, numbers,…) 14 Summary 15 CHAPTER 3: Business communication tools 16 3.1 Company introduction

MAUVOIS 1 Introduction I. The internal analysis company : 1. The history and the evolution of the brand 2. The company ressources 3. The Marketing Mix 4. The marketing facts and the communication tools II. The external analysis company : 1. The demand analysis 2. The big tendencies 3. The competition 4. The five Porter strenghts 5. The SWOT analysis III. The future perspectives 1. Opportunities and perspectives of the spirit market for the five next years 2. Recommandations

[pic] THE WEIGHT OF INDUSTRY BELGIAN BEER THROUGH THE EXAMPLE OF STELLA ARTOIS [pic] Table of Content: I. Introduction P.3 II. General description of the Belgium market P.4 a. Presentation P.4 b. Figures P.5 III. General description of the AB-Inbev group and it position in the world P.8 a. The group story P.8 b. The different brands P.9 IV. Stella Artois P.12 a. Presentation: