JAPAN

INTRODUCTION
If two cultures, as different as the Japanese and the American cultures start doing business together,

PROBLEMATIC
It is important to be aware of difficulties that may arise * to illustrate the differences between those two countries and secondly * to highlight the example of the Toshiba-Motorola joint venture one way to a successful cross-cultural partnership

| TOSHIBA | MOTOROLA | FOUNDED | 1939 | 1928 | HEADQUARTERS | Tokyo Japan | Schaumburg, IllinoisUnited States | JOINT VENTURE | 11 MAY 1987 | INDUSTRY | * Conglomerate * Computer Systems * Computer Peripherals * Semiconductors | * Telecommunications | PRODUCTS | * Desktops * Servers * Peripherals * Digital products * Electronic devices & components * Social Infrastructure | * Embedded systems * Microprocessors * Mobile phones * Networking systems * Satellite phones | REVENUE | ▼ ¥6,654 billion (Fiscal year ended March 31, 2009 | ▼ USD 30.146 billion (2008)[ | NET INCOME | ▼ ¥-343.6 billion (Fiscal year ended March 31, 2009) | ▼ USD -2.391 billion (2008)[ | WEB SITE | Toshiba Worldwide | Motorola.com |

JOINT VENTURE BETWEEN MOTOROLA AND TOSHIBA

The Toshiba-Motorola alliance has been highlighted as an example of two partners striking : both were industry giants and brought particular, complementary expertise to the partnership.
All aspects of this joint venture, formed in Japan on 11 may 1987 meet the success guidelines found in the McKinsey study.

Mr Shima the first president of the joint venture explained “both companies were transferring their excellent, number one technology to the joint venture. We both came to the alliance to enhance technology, to make an excellent product”.
The relationship between the parent companies was further linked by arrangements whereby Motorola could gain assistance from Toshiba in penetrating market in Japan.

THE IMPACT OF CULTURE

Of the differences in