Binge drinking
« Don't turn a night out, into a night mare ».
Present the document.
● A photo, an ad.
● The document comes from the australian government. It is an awareness campaign, We can imagine this ad comes from the home office.
● The general topic is binge-drinking, for teenagers. Alcohol with teenagers, student, young people.
2) Description of the document. ● At the top : 2 teenagers who drink. The girl drink a beer, and we can imagine the boy drink a vodka, I don't know. I think they are 20 years old. They look a happy couple, they are relaxed, they smile. They seem to spend a nice evening with their friends. ● In the middle we can see a spilled drink. I think it's a beer. And we see a little text : “70 Australians aged under 25 will be hospitalised due to alcohol-caused assault in an average week”. And at the bottom of this sentense, we see a web adress. ● In the second part of this document, we see the boy who fights with an other boy we don't see in the first part of the photo. Without purpose, he hits his girlfriend. She looks very bad, her boy friend is very violent. We can imagine it's because of alcohol ... ● The slogan is divided in 2 parts. At the top, the beginning of the slogan : “Don't turn a night out”, and at the bottom : “Into a night mare”. ● At the bottom, on the right, we see the logo of the australian government. ● This photo is dark, the general color is black.
3) Analyse the document.
The aim of this advertiser is to prevent young people with alcohol. He wants to show that alcohol damages can be very very important. This ad shows that everybody can be affect because of alcohol even this happy couple … The darkness of this document illustrate the negative points of