CONTENTS

Introduction: 3 I- The corporate culture 4

A- What is Corporate Culture? 4

B- Components of the Corporate Culture 5

C- Study case of the values and national cultures in France 8

D- Issues of the Corporate Culture 10

1) Why Corporate Culture is so important? 10

2) Corporate Culture: a good thing for the productivity? 11

E- The Business Project 12

II- The involvement 14 A- APPROACH TO THE CONCEPT OF INVOLVEMENT 15

B- The management of involvement 16

III- The evolution of the corporate culture 18 A- From the theory X/Y… 18

1) Definition of the two theories. 18

2) Consequences of the two theories. 22

B- To the theory Z. 23

1) Definition. 26

2) Components of the 7-S 27

C- 7-S Framework of Mc Kinsey