Busness plan restaurant allemand implanter en lettonie
11664 mots
47 pages
Business Plan[pic]
Bavarian Schnitzelhaus
Lionel Souvignet (France)
Jevgēnijs Kokors (Latvia)
Silvester Kutsch (Germany)
Kirils Maskalevičs (Latvia)
Christian Nord (Luxembourg)
Michael Rasmussen (Denmark)
Lukas Riediger (Germany)
27.05.2010
Content
Description of individual engagement 3
1. Executive Summary 1
2. Company description 2
2.1. Mission, Goals, Values, Visions 2
2.2. Products/Services 2
2.3. Legal status and ownership 5
2.4. Key partnerships 5
3. Industry analysis 6
3.1. Size, growth, sales 6
3.2. Industry structure 9
3.3. Nature of participants 10
3.4. Competitor analysis 11
3.5. Key success factors 12
3.6. Industry trends and long-term perspectives 13
3.7. Traditions in given area 13
4. Marketing Analysis and Marketing Plan 14
4.1. Segmentation, target market selection 14
4.2. Buyer behavior 15
4.3. Overall marketing strategy 17
4.4. 4 P’s (product, place, price, promotion) 18
5. Management Team and Company Structure 27
5.1. Management team 27
5.2. Board of directors 27
5.3. Company structure (organigram) 28
6. Operations Plan 30
6.1. General approach to operations 30
6.2. Business location 34
6.3. Facilities and Equipment 35
7. Financial Projections 36
7.1. Sources and uses of Funds Statement 36
7.2. Assumptions sheet 37
7.3. Projections for Financial Statements 39
7.4. Projected ratios 39
Conclusion 41
List of sources 42
Description of individual engagement
• Executive summary: Lukas Riediger • Company description: Lionel Souvignet, Jevgēnijs Kokors, Silverster Kutsch, Kirils Maskalevičs, Christian Nord, Michael Rasmussen, Lukas Riediger • Industry analysis: o Size, growth, sales: Jevgēnijs Kokors o Industry structure: Michael Rasmussen o Nature of participants: Silvester Kutsch o Competitor analysis: Lionel Souvignet, Lukas Riediger o Key success factors: Lukas Riediger o Industry trends and