Counterfeiting

Pages: 27 (6592 mots) Publié le: 28 mars 2011
DUETE-­ECONOMIC
 IMPACT
 OF
 COUNTERFEITING
 AND
 CONSUMER
 BEHAVIOUR
 
 
 

DIPLOME
 UNIVERSITAIRE
 D’ETUDES
  TECHNOLOGIQUE
 A
 L’ETRANGER
 

 


 

SYBIL
 DAGO
 

ECONOMIC
 IMPACT
 OF
 COUNTERFEITING
 AND
 CONSUMER
  BEHAVIOUR
 
PARTICULARLY
 IN
 LUXURY
 LEATHER
 GOODS
 

2009-­2010
  

1
 

DUETE-­ECONOMIC
 IMPACT
 OF
 COUNTERFEITING
 AND
 CONSUMER
 BEHAVIOUR
 


 
Table
 des
 matières
 
ACKNOWLEDGMENTS .............................................................................................................................2
  1-­ Introduction..........................................................................................................................................4
  1-­1
 Background
 of
 the
 study ...........................................................................................................................4
  1-­2
 Problem formulation..................................................................................................................................8
  2-­
 Literature
 review ................................................................................................................................9
  2-­1
 Introduction ............................................................................................................................................... 10
  2-­2
 Global
 approach
 of
 economic impacts ............................................................................................... 11
  2-­3
 Luxury
 sector
 facing
 to
 counterfeiting .............................................................................................. 14
  2-­4
 Influence
 of
 counterfeiting
 on
 consumer’s
 behaviour................................................................. 15
  3-­
 Data
 collection
 and
 questionnaire ............................................................................................. 16
  4-­
 Interpretation
 and
 discussion
 of
 results.................................................................................. 17
  4-­1
 What
 are
 the
 consumer’s relationships
 with
 counterfeiting? ................................................... 18
  4-­2
 Can
 the
 consumer
 behaviour
 be
 improved
 in
 any
 way? .............................................................. 18
  4-­3
 What
 are
 the
 risks
 for
 the
 consumers?............................................................................................. 19
  5-­Conclusion ........................................................................................................................................... 19
  Bibliography ........................................................................................................................................... 24
 
 


 

 
 
 
  
 
 
 
 


 
 
2
 


 

DUETE-­ECONOMIC
 IMPACT
 OF
 COUNTERFEITING
 AND
 CONSUMER
 BEHAVIOUR
 

ACKNOWLEDGMENTS
 
First of all, I would like to thank lecturers of London South Bank University for their support during the whole year by giving advices and for their availability. I would like to express my sincere gratitude to thembecause the workshops during first semester were really necessary to help me building my dissertation. Secondly, I would like to thank my supervisor, Michel VERT, for his support during the whole year and his link between LSBU and University PAUL SABATIER. I also thank every person who helps me by answering questions of my questionnaire. It was really necessary to analyze the results and...
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