Google versus Microso.

AGENDA Company and its strategy
Overview of Company and its strategy

My findings
A -F. Questions of the Text G. What were the critical success factors? H. What are the pitfalls? I. Did they make the best decision or were they just lucky? J. Can you imagine alternative solutions?

Discussion Conclusion

1. Company and Strategy (1/2) " Founded in 1998 by Stanford University students Larry Page (31) and Sergey Brin (30) " Started in a garage, 3 people " Now Dominance Area : INTERNET employs more than 2,200 " Its search algorithm out-­‐powers all rivals " Its name has become synonymous with Internet search " 2 Main sources of revenue: " Giving adverSsers the chance to display links to their sites " Providing Google search capability on other Web sites

" Founded in 1975 by 2 students Bill Dominance Area : DESKTOP Gates et Paul Allen, Albuquerque " Now employs more than 89,000 " MS-­‐DOS, Windows, Office and various products, Vista and Azure " Its name has become synonymous with OS " 1 Main source of revenue: " Main compeSSon: Google, apple >>> " Factoid: " Licence sales

" Main compeSSon: Yahoo and Microso. " Factoid: the original name of Google was BackRub / Google from Gogol 10100

Company and Strategy (2/2)

2. My findings 1.