Tourism Marketing for Cities and Towns
USING BRANDING AND EVENTS TO ATTRACT TOURISTS

Tourism Marketing for Cities and Towns
USING BRANDING AND EVENTS TO ATTRACT TOURISTS
Bonita M. Kolb, Ph.D.

AMSTERDAM • BOSTON • HEIDELBERG • LONDON NEW YORK • OXFORD • PARIS • SAN DIEGO SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO
Butterworth-Heinemann is an imprint of Elsevier

Butterworth–Heinemann is an imprint of Elsevier 30 Corporate Drive, Suite 400, Burlington, MA 01803, USA Linacre House, Jordan Hill, Oxford OX2 8DP UK , Copyright © 2006, Elsevier Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Permissions may be sought directly from Elsevier’s Science & Technology Rights Department in Oxford, UK: phone: (+44) 1865 843830, fax: (+44) 1865 853333, You may also complete your request on-line via the Elsevier homepage (http://elsevier.com), by selecting “Support & Contact” then “Copyright and Permission” and then “Obtaining Permissions.” Recognizing the importance of preserving what has been written, Elsevier prints its books on acid-free paper whenever possible. Library of Congress Cataloging-in-Publication Data Kolb, Bonita M. Tourism marketing for cities and towns / Bonita M. Kolb. p. cm. Includes bibliographical references and index. ISBN 0-7506-7945-X (pbk. : alk. paper) 1. City promotion. I. Title. HT325.K65 2006 659.2’930776—dc22

2. Tourism—Marketing.

2005022585 British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library. ISBN 13: 978-0-7506-7945-9 ISBN 10: 0-7506-7945-X For information on all Butterworth–Heinemann publications visit our Web site at www.books.elsevier.com Printed in the United States of America 06 07 08 09 10 10 9 8 7 6 5 4 3 2 1

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