Marketing obama
IAB NetCafé Efficiency of Social Media 05 March 2009
Antony Slabinck – LBi Client Service Director Rik Lagey – LBi Client manager www.lbigroup.be
The most up to date version of this presentation is published on Slideshare: http://www.slideshare.net/aslabinck/barack-obama-election-campaign-2008-lbis-hopeactchange
Barack Obama Election Campaign 2008 - Building Believable Brands
Efficiency of Social Media
How did Barack Obama use social media to win the 2008 presidential elections? An innovative approach which can help you to build your own "believable brand“.
AGENDA: 1. 2. 3. 4. 5. 6. 7. 8. Who made the difference? Main differences between 1.0 and 2.0? Obama’s Campaign Approach Some Stats & Results What kind of Media was used? The Hope.Act.Change Case What can we learn from this campaign? Questions
Barack Obama Election Campaign 2008 - Building Believable Brands
“Yes We Can”-Video – Will.i.am
The 'Yes We Can' video on YouTube was not made by the Obama campaign, but by hip hop star Will.i.am who produced it and uploaded it onto the Web. The video quickly went viral, and before November 4th 2008, it had been viewed 20 million times. Powerful Democracy 2.0 tools are transforming politics and may soon bring profound changes to the way governments (& organisations) interact with citizens. A new era of e-democracy and e-government is dawning.“
We suggest you play this video in the background while browsing through this presentation...
Yes We Can - Feb 2007 Hope Act Change - Feb 2008 Speech Obama - Jan 8th 2007 : http://www.youtube.com/watch?v=1yq0tMYPDJQ : http://www.hopeactchange.com/mosaic : http://www.youtube.com/watch?v=Fe751kMBwms
Barack Obama Election Campaign 2008 - Building Believable Brands
Yes, We can!
Yes We Can Lyrics by Will.I.Am (Chorus) Yes we can to opportunity and prosperity. Yes we can to opportunity and prosperity. Yes we can heal this nation. Yes we can