Marketing obama

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Barack Obama Election Campaign 2008 Building Believable Brands

IAB NetCafé Efficiency of Social Media 05 March 2009
Antony Slabinck – LBi Client Service Director Rik Lagey – LBi Client manager www.lbigroup.be

The most up to date version of this presentation is published on Slideshare: http://www.slideshare.net/aslabinck/barack-obama-election-campaign-2008-lbis-hopeactchange

Barack ObamaElection Campaign 2008 - Building Believable Brands

Efficiency of Social Media
How did Barack Obama use social media to win the 2008 presidential elections? An innovative approach which can help you to build your own "believable brand“.

AGENDA: 1. 2. 3. 4. 5. 6. 7. 8. Who made the difference? Main differences between 1.0 and 2.0? Obama’s Campaign Approach Some Stats & Results What kind ofMedia was used? The Hope.Act.Change Case What can we learn from this campaign? Questions

Barack Obama Election Campaign 2008 - Building Believable Brands

“Yes We Can”-Video – Will.i.am
The 'Yes We Can' video on YouTube was not made by the Obama campaign, but by hip hop star Will.i.am who produced it and uploaded it onto the Web. The video quickly went viral, and before November 4th 2008,it had been viewed 20 million times. Powerful Democracy 2.0 tools are transforming politics and may soon bring profound changes to the way governments (& organisations) interact with citizens. A new era of e-democracy and e-government is dawning.“

We suggest you play this video in the background while browsing through this presentation...
Yes We Can - Feb 2007 Hope Act Change - Feb 2008 SpeechObama - Jan 8th 2007 : http://www.youtube.com/watch?v=1yq0tMYPDJQ : http://www.hopeactchange.com/mosaic : http://www.youtube.com/watch?v=Fe751kMBwms

Barack Obama Election Campaign 2008 - Building Believable Brands

Yes, We can!
Yes We Can Lyrics by Will.I.Am (Chorus) Yes we can to opportunity and prosperity. Yes we can to opportunity and prosperity. Yes we can heal this nation. Yes we canrepair this world. Yes we can. Si Se Puede (yes we can, yes we can, yes we can…)

Barack Obama Election Campaign 2008 - Building Believable Brands

Was it about Barack Obama...

Story... Baseline... Promises ... Plans ... Projects ... Vision... Values... Yes, it ’s important, but did he make the difference?

Barack Obama Election Campaign 2008 - Building Believable Brands

Was it aboutJohn Mc Cain ...

Story... Baseline... Promises ... Plans ... Projects ... Vision... Values... Yes, it ’s important, but did he make the difference?

Barack Obama Election Campaign 2008 - Building Believable Brands

Who made the difference?

Barack Obama Election Campaign 2008 - Building Believable Brands

YOU =The Audience

You want to get added value. You want to contribute. Youdream about a better future. You like to be part of a community... and get engaged

Barack Obama Election Campaign 2008 - Building Believable Brands

You
Barack Obama Election Campaign 2008 - Building Believable Brands

This time, the audience was more interconnected than ever ! Web 2.0 : For many organisations both a threat & a problem...

InterConnected & Engaged Individuals But itoffers as well a world of opportunities!

Barack Obama Election Campaign 2008 - Building Believable Brands

honesty
Barack Obama Election Campaign 2008 - Building Believable Brands

together
Barack Obama Election Campaign 2008 - Building Believable Brands

Yes, We can!
Yes We Can Lyrics by Will.I.Am (Part 1/3) It was a creed written into the founding documents that declared the destinyof a nation. Yes we can. It was whispered by slaves and abolitionists as they blazed a trail toward freedom. Yes we can. Yes we can. It was sung by immigrants as they struck out from distant shores and pioneers who pushed westward against an unforgiving wilderness. Yes we can. Yes we can. It was the call of workers who organized; women who reached for the ballots; a President who chose the moon...
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