Media Planning Targets: * 18 – 30 years old * Male / Female * social-professional groups + (SPG +) * Second university degree (principal target) or new professionals (additional target) or a person who wants to take his chance for a job in Dublin (additional target too).

Media + Tools:

* On Print : Billboards, flyers, mailings, brochures. * On Web : Website and E-mailings. * Others : Partnerships, second degree school apparition. Justification: Our targets are young, from all over the world, actives, surely new technologies addict and that is the reason why most of our power is on Internet. The website will be the key of our campaign. In order to create a good flow on our website we need to promote it on every media which present an interest for us. For example make a television advertisement is totally incense because it’s a mass media and we have got a really precise target. Instead of that, be present in all the second degree university which has a link with a Dublin school, is a better idea. But, we need to expend a bit our target, because most of the students can’t do anything with their parents (like for the money). That’s the reason why we need to make some mailings, e-mailings or brochures, in order to, let something to the student that he can show to his parents. In the target point, we talk about the people who want to take his chance after his degree. It’s an additional target, but they are important too. Because it is a good trend in our world; most of young students, or professionals, want to move and discover others countries, cultures before chose the one where they go to make them lives. Dublin is one of the city chose by those people. Our advertising campaign is going to be hard to make, because, most of our actions will be in other countries. For example, if we want to touch the students from l’ISEG, we have to be present in France. We are going to have a hard first