{draw:frame} {draw:rect} {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:rect} Review of Marketing Plan Considered to be in it's partnership with Renault, the fourth largest auto companyin the world. Nissan motors looks to expand its image by entering the zero emissions market. To do this they plan on releasing a revolutionary vehicle that is the first of its kind and available to the public at the end of 2010. The Nissan Leaf is expected to revolutionize the auto industry by introducing the first fully electric vehicle. Built for comfort as well as for its positive ecological output towards the environment, the Nissan Leaf is the next generation in the automotive industry. Key Words: Nissan Leaf, electric car, zero emission, environmentally friendly, easy to charge batteries. We decided to go for the Nissan Leaf, since it was an already existing product that was not yet on the market. We found it more challenging to start only from the product criteria than to explain a marketing plan that is already integrated. Examine overall marketing plan and objectives Role of advertising and promotion The two phase promotion that we put in place, will able us to first identify and develop the market for electric-vehicles and then through advertising, get people to identify the Nissan Leaf as their best alternative within this newly created market. Competitive analysis Assess environmental influences The second influence is of course, the environmental issues that came in the past twenty years to be of public concern. Perhaps one of the most challenging issues of the twenty first century, the question of pollution due to fossil fuel (coal, oil) becomes a concern as more and more people decide to face it's reality. In this context, consumers are sensible to energy issues and open to a new way of consuming (even-though they might not want to lose their comfort). Electricity is again the answer as it is cleaner