Pestel starbucks

881 mots 4 pages
Political Influences | Economic Influences | - Government policy locally (differ from countries) When global organisations want to expand their businesses, government policies could be barrier to entry. Years ago, it was really difficult to enter the Chinese market. http://www.thetimes100.co.uk/theory/theory--how-businesses-are-affected-by-government-policy--342.php - International Governmental rules and regulations International trade agreements Making business with a country require accepting rules such as trade agreements elaborated by the World Trade Organisation. http://www.wto.org/english/tratop_e/region_e/region_e.htm - Power of Trade Unions and their policies - National visa restrictions When organisations such as Starbucks invest abroad they often bring their own staff who have to deal with visa - Political stability The political instability of a country makes global organisations confuse about investment http://sundaytimes.lk/100221/Columns/eco.html | - Local and global economic situation The crisis does not touch country to another similarly even if every country is affected. United States, the native country of Starbucks is in with trouble with the crisis. - Ethical issues The current economic situation engenders unethical behaviours http://www.ritholtz.com/blog/2008/12/the-financial-crisis-and-the-collapse-of-ethical-behavior/ - International trade/monetary issues The economic crisis makes the exchange rate really volatile which bring global organisations to be vigilant http://www.economy-news.co.uk/exchange-rates-26201005.html - Taxation specific on products / services according to the countries Many countries put taxes in place regarding coffee prices http://www.telegraph.co.uk/finance/comment/liamhalligan/2784505/Tories-must-smell-the-coffee-on-tax.html - Market routes and distribution trends In UK and Japan, Starbucks uses retail presence as market routes

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