Presentation cross cultural communication: brazil

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  • Publié le : 15 décembre 2010
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Cross Cultural Management



I / Brazilian society and culture

II / Working in Brazil

III / To summarize: What to doand what to don’t!

IV / Dialogue

I / Brazilian society and culture

Brazilian diversity
Brazil is a mixture of races and ethnicities, resulting in riche diversity

Brazilian Family Values
The family is the foundation of the social structure and forms the basis of stability for most people
Families tend to be large (although family size has been diminishing in recentyears) and the extended family is quite close
The individual derives a social network and assistance in times of need from the family

Brazilian Class System
Despite, the mixing of ethnicities, there is a class system in Brazil.
Class is determined by economic status and skin color
There is a greatest disparity in wage differentials and therefore lifestyle and social aspirationsamong the different classes

Although women make up 40% of the Brazilian workforce they are typically found in lower paid jobs such as teaching, administrative support, and nursing.

II / Working in Brazil

Working practices in Brazil

In most Brazilian cities, working hours are 8:30 am to 5.00pm with an hour or two in the middle for lunch. Businesses are usually open from 9:00amto 7:00pm Monday-Friday and 9:00-1:00pm on Saturday. Larger businesses and most in Sao Paulo may be open longer hours.
It is important to schedule business appointments at least two to three weeks in advance and confirm them once you have arrived in Brazil. Also try to leave a few hours in between them should they go on longer than anticipated.
In Sao Paulo and Brasilia it is importantto arrive on time for meetings. In Rio de Janeiro and other cities it is acceptable to arrive a few minutes late for a meeting.
Brazilians love socializing and spending time with each other. This is often done over lunches or mid morning coffee breaks which can go on for several hours. Often coffee is served before or during a meeting.
Although Brazilian culture tends to be relativelyinformal, Brazilians are quite fashion conscious. It is important therefore to dress smartly and conservatively.

Structure and Hierarchy in Brazilian companies

Brazilian companies tend to have vertical hierarchies where managers at the top make most of the decisions. These positions tend to be dominated by men, but women are slowly gaining employment in executive roles.
Differences inclass are still very prevalent in Brazilian society and business culture. Class is mostly determined by economic status and is reflected in the salaries people receive resulting in large disparities of pay and status. There are laws against discrimination, and most class differences in business are subtle.
Brazilian business is hierarchical. Decisions are made by the highest-ranking person.Working Relationships in Brazil

Relationships are one of the most important elements in Brazilian business culture. By cultivating close personal relationships and building trust, you will have a greater chance of successfully doing business in Brazil.
The strong importance placed on family relations in Brazil means that often you will find a number of family members working for the samecompany. This is especially reinforced since Brazilians prefer to do business with those they know and trust.
Brazilians prefer face to face meetings to know better people with who they are going to deal. Brazilians negotiate with people not companies. Do not change your negotiating team or you may have to start over from the beginning.
Face-to-face, oral communication is preferred over...