Rapport nespresso
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|Ilhan KARAKISLA & Mathilde BOUSSEAU |
Contents
Executive Summary.......................................................................................................3
History of Nespresso 3
Nespresso integration whithin Nestlé Group 3
Mission and Vision Statements 4
Internal Analysis 4
External Analysis 5 - PEST 5 - Opportunities & Threats 6 - Customers Analysis 7 - The coffee market and Expresso machine market in France 8 Competitors Analysis 9
SWOT Analysis 12
Strategic Options 13 - Target Groups 14 - Positioning 15 - Competitive Strategy 15
Marketing Mix 15
Financial Overview 16
Executive Summary
This report has for its aim to depict the Nespresso Company nowadays by doing an analysis of the current company, that is to say its position, the market, the environment and the company operation. Thanks to this analysis we will be able to