Rodenticide & Molluscicide Responsible Use Study Qualitative Report
Ref: 070-305 Carol Willey and Davina Spinney Updated 13th October 2008

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Europe • Asia • Americas

080305: Rodenticide and molluscicide qualitative study 13-10-08

Contents
Page 1 2 3 4 5 6 Background, objectives, approach and demographics Advice and information Safe & responsible use of rodenticides Safe & responsible use of molluscicides Control of other predators Executive summary, conclusions and recommendations 4 8 17 30 38 41

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080305: Rodenticide and molluscicide qualitative study 13-10-08

Section 1
Background, approach and sample demographics

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080305: Rodenticide and molluscicide qualitative study 13-10-08

Background
DEFRA fund CAIP to promote the Wildlife and Incident Investigation Scheme (WIIS) and promote practices which reduce the frequency of accidental or illegal poisoning of wildlife, pets and livestock by pesticides
Most incidents are associated with the illegal use of pesticides for predator control and careless use of rodenticides and molluscicides.

Gamekeepers and farmers who use rodenticides, molluscicides and predator controls are responsible for adopting correct procedures and using products responsibly and in ways that will minimise exposure to wildlife. Market research is required to provide baseline information amongst users of rodenticides and molluscicides of their awareness, attitudes and behaviours towards these products. Information is sought to understand the factors which
Drive the approaches adopted Act as barriers towards responsible use.

This information will help effective targeting of messages, activities and resources.

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080305: Rodenticide and molluscicide qualitative study 13-10-08

Approach
Countryside Users Quantitative 100 telephone interviews