The swatch group

Pages: 4 (808 mots) Publié le: 5 avril 2011
PRESENTATION OF THE COMPANY ( history, def and co )
The Swatch Group Ltd. is a Swiss company and the biggest watch manufacturer in the world. It was formed in 1983 through the merging of the twoSwiss watch manufacturers ASUAG and SSIH.
(limited company, wich is a société à responsabilité limitée )
The company is led by G. Nicolas (Nick) Hayek, Jr., son of the late co-founder and chairmanNicolas Hayek.
In 2007, gross sales were 5.94 billion swiss francs. The Swatch Group has around 23,600 employees.
Type | Publicly-traded limited company (SIX: UHR, UHRN) |
Industry | Luxury goods,accessories |
Founded | 1983 |
Founder(s) | Nicolas Hayek |
Headquarters | Biel, Switzerland |
Key people | Nayla Hayek (Chairman), Nick Hayek, Jr. (CEO) |
Products | Watches, jewellery,electronic systems for timekeeping |
Revenue | CHF 5.142 billion (2009)[1] |
Operating income | CHF 903 million (2009)[1] |
Profit | CHF 763 million (2009)[1] |
Employees | 23,560 (2009)[1] |Website | www.swatchgroup.com |

BRANDS ( + etude cas flik flak et swatch )
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Marques
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Swatch Grouphas many watch brands. Its about 20 watch brands range from low-priced, collectible Swatch and Flik Flak to premium-priced Blancpain, Brequet, and Omega brands
* Luxury
* Breguet
*Blancpain
* Glashütte Original (Allemagne)
* Jaquet Droz
* Leon Hatot
* Omega
* Tiffany Watch Co. Ltd voir [1]
* Up-market
* Longines
*Rado
* Union Glashütte (Allemagne)
* Mid-range
* Tissot
* Balmain
* Calvin Klein Watches & Jewelry
* Hamilton
* Certina
* Mido
*Endura
* Bottom of the range
* Flik Flak La marque de luxe du bas de gamme pour enfants
* Swatch La marque de luxe du bas de gamme

The launch of the new Swatch brand "Swatch"...
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