Kelly Slater

It serves as a global forum for tourism policy issues and as a practical source of tourism know-how. 26 As a result, tourists rely very much on the destination image in deciding on which destination to visit next (Ruddy and Flanagan 2000: 6). Slater (2004) states that the tourism industry is presently using branding as a means of accentuating the feel of the destination and creating a personality which differentiates it, since the branded destination is an experience, not just a place to go (Anon

24-47. LEWIS Michael (2005) « Incorporating Strategic Customer Behavior into Customer Valuation », Journal of Marketing, Vol. 69, October, pp. 230-238. NARVER John C., SLATER Stanley F. (1990), « The Effect of a Market Orientation on Business Profitability », Journal of Marketing, Vol. 54, October, pp. 20-35. NARVER John C., SLATER Stanley F., MACLACHLAN D.L. (2004), « Responsive and Proactive Market Orientation and New-product Succes », Journal of New Product Innovation Management, Vol. 21, pp.

24-47. LEWIS Michael (2005) « Incorporating Strategic Customer Behavior into Customer Valuation », Journal of Marketing, Vol. 69, October, pp. 230-238. NARVER John C., SLATER Stanley F. (1990), « The Effect of a Market Orientation on Business Profitability », Journal of Marketing, Vol. 54, October, pp. 20-35. NARVER John C., SLATER Stanley F., MACLACHLAN D.L. (2004), « Responsive and Proactive Market Orientation and New-product Succes », Journal of New Product Innovation Management, Vol. 21, pp. 334-347

connaissances en management de projet (Guide PMBOK®) — Quatrième édition 385 C Dean J. Fragos Jay D. Gassaway Subir Ghosh, PMP Priyesh Gopalakrishnan Matthew W. handi, PMP Gary higgs Nilesh D. Jaltare, PMP Nancy A. Joseph, PMP Sanjay Kapoor Genny Kelly Takahiko Kuki, PMP, PEJ Jerry D. Lainhart, PMP David K. Larson Michelle Z. Lim-Watson John D. Lissaman, BEng, PMP Carmelene Mangahis Robert A. Marshall, PhD, PMP Jamie Mata David McKenna, MSc, PMP Gregg Mohrmann Gerald Mulenburg, DBA, PMP Prakash Nagaraju