Contents

1. Introduction 2
2. The product 2
3. Motivation 2
4. Location 3
5. Customer 3

Introduction

Gardening is the world's most popular hobby. A hobby that not only provides spiritual renewal, stress relief and insight into the cycle of life, but one that gives back beneficial and sustainable by-products, namely, food, herbs, flowers, and even medicines

Majority of people affirm loving gardening. If they live in a detached house with garden, they can even practice it quite easily.But more and more people live in big cities. By the year 2050, nearly 80% of the earth's population will reside in urban centers.The issue for these urban people will be to conciliate their love for gardening and the lack of place.

In the same time, health specialists recommand to eat at least 5 fruits or vegetables to ward off diseases,especially fresh fruits and vegetables.

Ecological concerns are growing and energy is consumed for transportation or the chemicals and refrigeration used to preserve fresh products .

The solution for these paradoxes is our product “The Babylon garden”

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Mission and vision

Our vision is to be in 2015 the leader for the out soil gardening in Germany.
Our mission is to build affordable, and attractive systems for urban customers with a high level of service. In line with the increasing demand for seasonal and organic foods, Babylon gardens set out to demonstrate that living a urban lifestyle, does not mean have to compromise on healthy and fresh food .We think one of the best ways to grow plants in small spaces and on rooftops is through our garden, which is simply growing without care.
Our goal is to provide people with gardening systems that are affordable and easy to maintain; enabling them to grow the vegetables, fruits and flowers they love.

The product

Babylon gardens, by theirs multilevel principle,