Mattel is the world's largest toy company. The products it produces include Barbie dolls. Harold "Matt" Matson and Elliot Handler, founded the company in 1945. Handler's wife, Ruth Handler, later became president, and is credited with establishing the Barbie product line for the company in 1959. In November 1993, Fisher Price became a wholly owned subsidiary of Mattel. Fisher-Price produces toys for infants and children. A new management group set the company’s focus on basic, infant and preschool products and began expansion into international markets. By 1997 Mattel decided to market all of its preschool products under the Fisher-Price name.
Barbie is a fashion. Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration.
Barbie is the figurehead of a brand of Mattel dolls and accessories, including other family members and collectible dolls. Barbie has been an important part of the toy fashion doll market for fifty years, and has been the subject of numerous controversies and lawsuits, often involving parody of the doll and her lifestyle. If Barbie is typical blonde with long hair and European features, hair color does vary considerably and ethnic type has diversified since 1967 and more systematically after 1980, so that to date there is Barbie for just about every ethnic group worldwide. She has multiple occupations such as doctor, teacher, jockey, veterinarian, stewardess, Knight of the King Premiere Dame...

Since few years, girls stop playing with Barbie earlier and earlier. Before it's too late, it is more necessary than ever to ask the right questions. Children grow up with equipment rate of the Internet and DVD significant. Technology into the toy was taken off. It is therefore essential to innovate and renew itself. It is imperative to meet expectations. Now, the challenge is to build a world around the doll Barbie. Reality is that they are now mostly much more often on the Internet and