Benetton

Introduction

Its core business is clothing. The benetton group has 5 brands: - United colors of benetton - Under colors of benetton: underwear - Sisley - Playlife: leisure wear - Killer loop: street wear

The Benetton group is present in 120 countries around the world. The Group produces around 150 million garments every year. The group has 5,000 sores around the world, generates a total turnover of over 1.9 billion euro.

The founders

Luciano, Giuliana, Gilberto and Carlo Benetton, launched the activities of the Benetton Group in 1965.

- Luciano Benetton: he is chairman of the Benetton group. - Giuliana Benetton: she is on the board of directors of the Bnetton group. - Gilberto Benetton: he is the president of the Benetton group. - Carlo Benetton: he is deputy chairman of the Benetton group.

History

- 1965 : creation of the Benetton group - 1969: Bentton started to open shops all over the world. - 1972 : Benetton confide his communication to the French agency : Eldorado Who bet only on billing. - 1974: Sisley enters the group brand portfolio - 1981: Before having sponsored the equip of rugby of Trevise, the brand sponsored the equip of basketball. Debut de production chaussure tip-top - 1982: Start of the collaboration with the famous photographer Oliviero Toscani It’s thanks to his work than Benetton has acquired notoriety. - 1985: Benetton advertising wins the “grand prix de la publicité” in France.

- 1992: Creation of color magazine, on sale in 40 countries, and published in 4 languages.

- 1993: "Tribù", un nouveau parfum pour femmes, distribué aux Etats-Unis, en Europe, au Moyen-Orient,