Coca Cola was invented on 8th May 1886 by John Styth Pemberton in Jacob’s Pharmacy in Atlanta, Georgia. At the beginning, Coca Cola was a remedy to cure many diseases like headache and bellyache. To make this product, Pemberton created a perfumed liquid, its color was caramel. The mixture was combined with carbonated water and tested by customers who were all agreed: this new drink was special and sole. So Coca Cola was born. Then, Frank Robinson, an excellent penmanship, wrote the famous Coca-Cola logo in unique scrip. First, the soft drink was sold to the public at the soda - fountains, which were present anywhere in the States: in theaters, in stations, in full air for example. A Coca Cola’s glass was sold 5 cents and Pemberton have invested 50 dollars in the publicity but the first year of sales was a check. 9 glasses were just sold every day. Pemberton died on 16th August 1888 without realizing the success of the beverage he had created.
But, in 1888, Asa Candler, a business man, bought the formula for Coca Cola from inventor J.Pemberton for 2300$. First, he worked the composition over again, he called it: “7X”and was secret. In 1892, He founded “The Coca Cola Company” in Atlanta. Then, he transformed Coca-Cola from an invention into a business. Candler found brilliant and innovative ways to introduce this exciting new refreshment. He sent coupons for three drinks to pharmacies that sold his syrup. He put Coca Cola brand on calendars, clocks, glasses, door sheets and other items. On the other hands, the message “Coca Cola quench” was visible on the first notice boards. We also saw it in newspapers and in magazines. The Company spent 500 000$ dollars for the publicity in 1906. People saw Coca-Cola everywhere. Consequently, the annual sales of “The Coca Cola Company” reached 4 million liters, the first years. Within four years, soda fountains in every state and territory of the Unites states sold Coca Cola syrup.
But, the Coca Cola Company was none too