But, in 1888, Asa Candler, a business man, bought the formula for Coca Cola from inventor J.Pemberton for 2300$. First, he worked the composition over again, he called it: “7X”and was secret. In 1892, He founded “The Coca Cola Company” in Atlanta. Then, he transformed Coca-Cola from an invention into a business. Candler found brilliant and innovative ways to introduce this exciting new refreshment. He sent coupons for three drinks to pharmacies that sold his syrup. He put Coca Cola brand on calendars, clocks, glasses, door sheets and other items. On the other hands, the message “Coca Cola quench” was visible on the first notice boards. We also saw it in newspapers and in magazines. The Company spent 500 000$ dollars for the publicity in 1906. People saw Coca-Cola everywhere. Consequently, the annual sales of “The Coca Cola Company” reached 4 million liters, the first years. Within four years, soda fountains in every state and territory of the Unites states sold Coca Cola syrup.
But, the Coca Cola Company was none too