INTRODUCTION

Coca-Cola has become the most consummated soda in the world since its creation, even though, at first, it was just a simple remedy against headaches and stomach pains. Indeed, more than one billion bottles are sold every day. On the other hand, Coca-Cola has become one of the symbols of the United States and the “American way of life”.
The Coca-Cola Company, established in 1887, gave the impression of a drink in full harmony with the joy and the liberty, which is usually showed in commercials. In more than 120 years, the Coca-Cola Company has kept developing itself to count today around ten kinds of Cola drinks and about five hundred brands. But Coca-Cola is not a real monopolist on the world drink market, because another giant company is there: Pepsi-Co. This company is the only competitor of Coca-Cola, which is also a drink and a company with a lot of brands.
In order to increase its popularity and to touch all the consumers it is possible to touch, Coca-Cola created in 1984 its own foundation to help the populations of Asia, Africa and South America.
In the aim to know how Coca-Cola did to become and stay the leading firm in its field, we will see to begin that Coca-Cola has a very long story; then we will study the Coca-Cola Company: all the kinds of Cola drinks, all its brands, all its entities over the world; next we will interest ourselves to the big rivalry between Coca-Cola and Pepsi-Co; at last we will see the actions of the Coca-Cola foundation.

History OF COCA Cola

1) John Pemberton and Coca Cola:

Coca Cola was invented on 8th May 1886 by John Styth Pemberton in Jacob’s Pharmacy in Atlanta, Georgia. At the beginning, Coca Cola was a remedy to cure many diseases like headache and bellyache. To make this product, Pemberton created a perfumed liquid, its color was caramel. The mixture was combined with carbonated water and tested by customers who were all