Commentaire d'une publicité.

«If you're not happy with what you've got switch» what promising catchprase !

The document which is proposed to us is an advertising of Australian bank. We can see the promising catchprase at the top in capital letter.

First of all we can say that the Australian bank (we can see his logo in the bottom right-hand corner) choose humour to illustrated is catchprase. In fact, the document is a picture of a cinema.
In the foreground, there are three people : one woman and two men. The two man are occupied by the movie whereas the girl is more fascinated by the guy next to her. We have to add that the boy whom she looks isn't her boyfriend...The woman applies literally the catchprase. She is not satisfied so she's switch !

The National Australian Bank (NAB) promotes his new rate home loan so we can conclude that the target is the particulars. We can also said that the bank choose a misleading catcher. In my opinion, NAB wants to show that the particulars can change their loans easily. In fact, all which concerns checking accounts, savings accounts, loans... are take with a lot of serious by people because they don't want to take the risk to loose money, they want to be able to manage their savings as their please. Indeed most of the time bank contract are restrictives.

I think that it's a good advertising because here this bank shows that we could switch your loan at any moment while the others banks line up campaings on theirs rates. The idea is pleasant, customer can stop when he want, it strengthens the feeling of freedom.

To conclude we can say that NAB make a efficient advertising. In my view they have manage to distance itself from the others banks. Moreover i think that the feeling of freedom is very important as regards the savings. It retunrs us in eternal question : «The grass is always greener on the other side of the fencer