Compta
- we are running out of resources - in the last decade, 1/3 of the world's resource base has been consumed
- In this system, if you don't own or buy a lot of stuff, you don't have value
Production
- many chemicals employed, most untested
- eg. pillows, are doused in BFR (a flame-retardent), a neurotoxin
- pollution - they emit more than 4 billion pounds of toxic chemicals a year
The erosion of local environments and economies leaves people with no other economic option... but to work (and live) in toxic environments
Distribution
Sell as quickly as possible, keep prices down
It's all about externalizing the cost - keep wages down, skimp on health insurance
How could $4.99 possibly capture the cost of the radio?
I didn't pay for the radio - kids in the Congo paid with their future
Consumption
The heart of the system, the engine that drives is - that's why Bush said, after 911, to shop
- the primary way our value is measured and demonstrated is how much we consume
- 1 percept of material we consume is still in use 6 months after we consume them
How did thsi happen?
It was designed
- our enormously productive economy demands that we make buying a way of life
- under Eisenhower - the purpose of the economy became to become consumers of goods
- planned obselescence (disposables) and perceived obscelence
- we are convinced to throw away stuff that is still perfectly useful - by changing the way stuff looks
- advertisement plays a big role in this - the point of an ad is to make us unhappy with what he have - we are told "we are wrong"
- all we see is the shopping - the production, distribution and disposal happen outside our field of vision
- we pay for this with our time - we work harder than ever - and in our leisure we watch TV (commercials) and we shop - "we are on this crazy work watch spend treadmill"
(doesn't mention - but should - credit)
Disposal
- garnage - gets stuffed in a landfill - pollutes air,