Farmers market

Pages: 98 (24417 mots) Publié le: 8 août 2010

Introduction 2

Objectives 3

Methodology. 3

Results 4

I) What are farmers markets? 4
A) Elements of definition. 4
B) Products that could be found at farmers markets. 6
C) Emergence of farmers markets in the world. 6
II) Irish farmers markets: a heterogeneous situation. 8
A) A late development for farmers markets 8
B) Legal frame for farmersmarkets in Ireland. 9
C) Types of “farmers markets” encountered in Ireland. 11
D) Conclusion on Irish Farmers markets. 20
III) French markets: a good model? 21
A) France: the country of markets 21
B) Regulation of public markets in France. 21
C) Public Farmers markets: the “Marches de Producteurs de Pays” (Country Farmers Markets) example. 26
D) Private farmers markets.28
E) Conclusion on french farmers markets 32
IV) Retailers’ competitive factors with farmers markets. 33
A) Premium/speciality label. 33
B) Local sourcing. 35
C) Difficulty to deal with retailers. 38
D) Conclusion. 38

Conclusions and recommendations. 38

I) The need of regulation to control farmers markets 38
II) The need for homogeneity: certificationscheme and national organisation. 39
III) Beware of too strict criteria. 40
A) No Farmer only criteria. 41
B) Allowance of traders/crafts 41
C) Quality criteria. 42
D) Farmers markets at the farm. 42

Annex. 43

References. 44


Over the last thirty years, the Irish food sector has known many changes. The main changes have occurred concerning on the onehand structural change, and in the other hand on strategic changes (Philipe Cantillon ). The concentration of the market place, the market entry by foreign groups and the growth in market share for symbol groups are the main structural changes observed over the past 30 years. Concerning strategic changes, they could be described as the increase of private label and the centralization of retailfunctions and distribution. With these dramatic changes, the requirements of the large retailers of suppliers became more and more demanding in terms of price, quantities, and logistics. Supermarkets often get suppliers from abroad, or with the biggest national producers, which can exclude small local producers or new producers.

Thus local-small producers are unable or have difficulties toaccess shelf space in the domestic retail market. To deal with these difficulties, a new distribution channel appears in Ireland in the late 90’s: farmers markets. Moreover new customers emphasis on freshness and quality has a true booming of these outlets. The purpose of the study was to see if this new channel was an effective way for local producers to sell their goods. To do so we decided tofocus on the regulation of these farmers markets.

Moreover, a comparative work was decided with the French farmers markets. Indeed, France has known the same changes in his retail sector, and is nevertheless most famous for his food culture and especially its markets where you can buy local food. Thus it was interesting to see the difference between France in Ireland in terms of regulation andorganization, in order to help the development of farmers markets in Ireland.

A part of the study was also attached to see the possibilities for farmers to access shelf space in supermarkets in order to see the response by the major retailers.


The overall objective of this study was to look for the regulation of the farmers market distribution channel in Ireland andFrance. To provide directions and conciseness in the study, and also to deal with the relative short time period available for this study, the following objectives were developed. These are:

• To examine and document the farmers markets emergence around the world.

• To study the farmers markets regulation and organisation in both countries to see their impact on the local food...
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