Introduction

It goes without saying that initially Google attained major changes and competitive services edge, having found its way increasingly into everyday language. The verb, "Google," was added to the ‘Merriam Webster Collegiate Dictionary’ and the ‘Oxford English Dictionary’ in 2006, meaning, "to use the Google search engine to obtain information on the Internet.” This unprecedented success or honour does not ensure Google to remain number one or to continuously increasing its revenue. As we have seen Google’s flip flopping in the case given by our honourable professor. Because there is a saying that if you want to stay where you are then run faster. It indicates that if Google wants to keeps its current position smooth then it has to take steps that will also help it from flip-flopping.

I would like to mention here that for the sake of advising Google I shall mention PEST, SWOT, 5 forces etc in this paper but I am not going to give textbook-like description as undergraduate students do.

Google’s business model

Here I am not going to elaborately describe the Google’s formal model as everyone has the access of that through internet.
The company follows the 70/20/10 model pioneered by Google's CEO Eric Schmidt which "dictates that, to cultivate innovation, employees of a company should utilize their time in the following ratio:
70% of time should be dedicated to core business tasks.
20% of time should be dedicated to projects related to the core business.
10% of time should be dedicated to projects unrelated to the core business"1
Where is the time to protect this core business? There should be some time that can protect the core business and help related works to be done successfully. And Google especially in china has failed several times to protect itself. So, it’s time to find some innovative way to protect its innovation from its competitors and hackers.

Google’s flip-flopping in strategic decision making: finding a way out

Google