International Marketing

I – the accrobranche concept

History :

We can date the ancestor of the parks lifting in the Thirties, in the Italian Dolomites. That in order to “cross” in the air way from a rock to an other, the boldest people could lie down and “crawl” in the airs by a double cord tended between the two rocks.
This installation and the exercise which followed had the name of “tyroliennes”.

[pic] [pic]

In 1987, pruners (des élagueurs) of the area of Annonay in Ardeche have created the “ACCRO-branché®”. They were the first to develop a marketing activity of climbs tree which they named Accrobranche® for all the accrobranches activity.
The first permanent structure (between trees and “via ferrata” (arranged route) in the walls of a fort) was born in 1989 at the “Fort des Rousses” in the Jura.

Another “park” was developed into 1994 in the Estables in the Massif Central. But it is true that the real precursor of this activity was the “Adventure Park” of Serre-Chevalier in the High Alps in 1995, year of the creation of the activity.
Until 1998 the Courses of Adventure in Forest could be count on the fingers of the two hands. These courses adventures were initially developed in the mountain and in the ski stations as a complementary activity for the summer. Then it colonized the strongly tourist zones like the seaside. Today we find them everywhere and particularly in the heart the cities as in Lyon. From the year 2000 the equipments were multiplied to reach and exceed five hundred structures only on the French territory.

II – the Entertainment market in France

Entertainment Park in France:

There are many amusement parks in France. There is for any type of feeling. From Fairy-like field which one we will see initially and other parks with a nature field which one we will be able to see in the second time.

[pic] Futuroscope

It is at the Futuroscope that you can discover the future.
The 4th dimension tightens us the arms.