E-Business

Le Bon Coin, the Freemium business model

Executive summary

Le Bon Coin is the website which has been developed according to key concepts differing from what others propose in the same sector. Simplicity, freemium, quality and focus are the only thing which really matter and this is exactly what is provided by the website. Le Bon Coin differs from its main competitors, eBay and PriceMinister, which offer more advanced technology with more appealing colors and design.
Le Bon Coin has imposed its strategy, it was not supposed to have such a great success but it worked out thanks to the users who adopted the new concept that relies on easiness of use. Some users, either buyers or sellers abandoned the two major competitors to do their business on Le Bon Coin because of economic reasons or even for the simplicity of use. After two years, it already overtook the leader, eBay as regards of the number of persons who go on the website every day. Even if it is a free website with some options for which sellers have to pay a certain amount, the website is profitable, with the traffic that it generates, advertisers are enticed to place their advertising campaign on the second page. After four years of business, Le Bon Coin is now worth 22 millions euros, and it is likely to increase again and again.

Table of contents

Introduction

I) History and origins

1) Description of Le Bon Coin

2) Concept

3) Simplicity as a key concept

4) The absence of design

II) The freemium technology

Economic concept

III) The rapid growth of Le Bon Coin

1) What made the difference with other website

2) What made the difference with others websites offering the same service?

3) Why Le Bon Coin has become more famous than any other website in the sector?

Conclusion

Recommendations

Bibliography

Introduction

Le bon coin is a French website on which people post their offers for the service or the good they